Roche · 1 day ago
Sr. Business Product Manager, Web Platform
South San Francisco
Full-time
Onsite
Senior Level
$149K/yr - $276K/yr
5+ years expRoche is dedicated to improving the lives of patients through innovative healthcare solutions. The Sr. Business Product Manager will drive the strategic development and enhancement of Genentech’s web platform capabilities, ensuring seamless integration across omnichannel journeys and enhancing the patient and customer experience.
BiotechnologyHealth CareHealth DiagnosticsOncologyPharmaceuticalPrecision Medicine
Responsibilities
Partner with the Business Product Owner and/or Director - Web Platform to support the creation of product(s) roadmaps, including experience, features, timelines, and dependencies to scale across all US brand sites
Define and own the Web Platform product roadmap, including AEM components and modular templates that enable faster and compliant web publishing
Help evangelize the role of web features(s) in achieving enterprise objectives, communicating their value proposition and roadmap(s) to senior leaders and organization-wide stakeholders
Oversee business process & user insights collection through User Acceptance Testing (UAT) to ensure the successful implementation of new features and capabilities
Collaborate with Web Operations Manager to establish business standards & templates and ensure pull-through
Partner with Omnichannel and Marketing stakeholders to align platform features with enterprise goals for personalization and analytics capabilities
Identify innovation opportunities to integrate personalization, consent management, and data-driven insights into the web experience
Collaborate closely with Technical Product Owner, AEM developers, UX designers, QA, and partners to deliver platform features
Serve as the business lead for new template and component rollouts, ensuring user adoption, documentation, and training across marketing teams
Define platform KPIs and dashboards for visibility into adoption, speed-to-market, and user satisfaction
Establish and manage governance for AEM component usage, taxonomy, and tagging standards to support omnichannel measurement and orchestration
Lead pilot initiatives leveraging AI-driven features for the web, and stay ahead of digital trends, identifying technologies to evolve the web ecosystem for future readiness
Comply with all laws, regulations and policies that govern the conduct of Genentech activities
Qualification
Required
Bachelor's degree in business, technology, operations, science, marketing, or a related field
5 years of experience, with 3 years in digital product management, web platform development, or equivalent experience
2+ years of experience with Adobe Experience Manager (AEM), including component development, modular templates and asset management
Experience with Veeva Vault PromoMats (VVPM) or similar MLR/PRC systems
Demonstrated understanding of omnichannel ecosystems (web, CRM, email, paid media, and personalization frameworks)
Experience with sole ownership of tactics or product components, demonstrating the ability to articulate business problems, identify solutions, and drive execution from strategy through implementation
Demonstrated ability to develop and execute product roadmaps, including feature planning, timelines, and dependencies
Experience with User Acceptance Testing (UAT) and rolling out new features across user bases and multi-brand component deployment
Proven success in aligning stakeholders and collaborating with cross-functional teams to deliver seamless product integration
Strong analytical and problem-solving skills, with experience driving experimentation and optimization
Exceptional communication and presentation skills, with the ability to evangelize product vision and value across all levels of an organization
Proven ability to adapt and navigate ambiguous or evolving environments
Strong analytical, organizational, and stakeholder management skills
Ability to innovate and foster experimentation to improve product capabilities
Preferred
Advanced degree, or equivalent experience (e.g., MBA or related graduate-level qualification)
Experience in healthcare, pharmaceutical, or highly regulated industries
Ability to innovate and foster experimentation to improve product capabilities
Experience with AI/GenAI-enabled features, personalization tools, and web automation workflows
Familiarity with Adobe Target, Adobe Journey Optimizer, Adobe Analytics, or CDP integrations
Benefits
A discretionary annual bonus may be available based on individual and Company performance.
This position also qualifies for the benefits detailed at the link provided below.
Company
Roche
Roche is a pharmaceutical and diagnostics company that offers medicines and diagnostic tests for various medical conditions and diseases.
10001+ employees
H1B Sponsorship
Roche has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (9)
2023 (6)
2022 (2)
2021 (2)
Funding
Current Stage
Public CompanyTotal Funding
$7.79BKey Investors
SoftBankSCALE AINovartis
2021-08-04Post Ipo Equity· $5B
2020-12-07IPO
2020-05-06Post Ipo Equity· $0.5M
Leadership Team
Alan Hippe
Member of the Executive Board - Group CFO
Christine Bakan
Global Head and VP of Software and Bioinformatics, Next Generation Sequencing
Recent News
2026-01-09
2026-01-07
Company data provided by crunchbase