WSFL-TV ยท 1 week ago
Account Executive, WSFL
Miami, FL
Full-time
Onsite
Entry, Mid Level
2+ years expWSFL-TV is South Florida's trusted news and entertainment destination, seeking a dynamic Account Executive to join their Miami team. The role focuses on selling advertising solutions to local businesses, utilizing a consultative approach to meet customer needs and maximize revenue through various advertising platforms.
BroadcastingMedia and EntertainmentTV Production
Responsibilities
Sell advertising solutions to local and regional businesses and advertising agencies
Apply a consultative approach to analyze current and prospective customer needs and apply customized advertising solution that provide return on their investment
In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available
Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers
Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers
Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals
Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due
Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels
Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects
Build and maintain strong client relationships, which may include entertaining prospective and existing clients
Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
Perform other duties as assigned
Qualification
Required
BS/BA in related discipline preferred or equivalent years of experience
Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
Preferred
Generally 2+ years of proven sales success preferred
Experience in strategic account management, broadcast ratings and digital execution preferred
Benefits
Uncapped sales commission
Monthly allowance for mileage and cell phone
Extensive Scripps Sales Process training
Full medical, dental and vision benefits, as well as certain other health and wellness benefits
Retirement savings plan with company match
Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program, and employee assistance program.
Company
WSFL-TV
WSFL-TV is a broadcast media production company that offers weather, food, sports, entertainment, and news channels.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase