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Lawrence Group · 22 hours ago

Marketing Research and Data Analyst

Greater St. Louis

Full-time

Hybrid

Senior Level

5+ years exp

Lawrence Group is a development, design and construction consortium seeking a data-driven professional for the role of Marketing Research and Data Analyst. This position is crucial in driving data-informed decisions to enhance client experience and support the firm’s growth strategy through advanced data analytics and market research expertise.

Web Design

Culture & Values

Hiring Manager

Mikayla Blankenship, SHRM-CP

Responsibilities

Work closely with the Market Leaders to collect, organize, and analyze data from marketing, sales, and client activities to identify patterns and insights that inform growth strategies

Serve as the subject matter expert in maintaining and optimizing the integrity, accuracy, and consistency of data within the VantagePoint CRM system

Support and refine client personas based on market and performance data to support targeted business and marketing initiatives

Build and maintain dashboards and reports in VantagePoint to visualize key trends, performance metrics, and actionable insights for leadership decision-making

Translate data findings into clear, data-driven recommendations that enhance client experience and support overall firm strategy

Work closely with Executive Leadership to conduct comprehensive market research to identify current and emerging trends in the architecture, development, and construction industries with an immediate focus in St. Louis, MO, Texas, Florida, & New York

Analyze competitors and market dynamics to identify opportunities and threats

Gather information on potential clients, their preferences, and needs

Monitor regulatory changes and industry news affecting the architecture sector

Support the marketing team in tracking and analyzing the marketing efforts and strategies of competitors in the applicable industries

Identify competitive advantages and areas for improvement

Provide insights to help the company differentiate itself effectively

Partner with internal stakeholders for project related work including but not limited to post project surveys and analysis

Collaborate with the marketing team to develop data-driven marketing strategies and campaigns

Assist in setting marketing goals, KPIs, and performance metrics

Monitor and report on the effectiveness of marketing initiatives

Qualification

Data analysisMarket researchCRM systemsStatistical analysisData visualizationCommunication skillsMarketing automation toolsAEC industry knowledgeExcelTableauGoogle AnalyticsAttention to detailCritical thinking