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UGG · 1 day ago

NA Retail Events & Experiences Manager - UGG

New York, NY

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $120K/yr

6+ years exp

UGG is a brand under Deckers Brands that focuses on self-expression and community connection. The Retail Events & Experiences Manager will lead the strategy and execution of retail and experiential programs, creating immersive brand experiences through various events and collaborations.

E-CommerceFashion

Responsibilities

Lead planning and execution of regional brand experiences and events across key markets and stories in the seasonal marketing calendar

Partner closely with Retail leadership and store teams for seamless activation planning, onboarding, communication, training, and day-of event readiness

Collaborate with cross-functional North America teams to deliver activations supporting product launches, collaborations, and cultural events

Support integrated channel strategy for events, ensuring consistent messaging and awareness through brand and partner channels

Manage external agencies and vendors for event design, production, logistics, and execution

Oversee timelines, budgets, run-of-shows, and vendor communications for seamless event execution

Build strategic annual calendar of sustained programming and animations to foster community connection, traffic, and conversion

Support talent and influencer guest experience during key activations

Assist in developing event recaps, performance reporting, and best practice documentation

Partner with internal stakeholders on content capture and usage plans for social, PR, and paid channels

Qualification

Event marketingBrand activationsProject managementVendor coordinationCross-functional collaborationProactiveCultural awarenessDetail-orientedTeam player