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Barrows · 1 day ago

Associate Creative Director, Art

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$110K/yr - $155K/yr

8+ years exp

Barrows is a commerce experience agency dedicated to building the world’s leading experiences for brands and retailers. The Associate Creative Director, Art will lead the creation of shopper marketing programs, driving the creative process from concept development to execution while ensuring the team delivers creative excellence.

MarketingRetail

Responsibilities

Lead the creation of shopper marketing programs from concept development to design and execution

Serve as a leader, creative mind, and project manager in one

Drive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutions

Ensure the team delivers creative excellence through structured guidance, mentorship, and inspiration; take lead role in infusing team with digital and shopper knowledge through ongoing training

Proactively drive the process to generate and brief creative, actionable, and unique projects rooted in a clear idea and insight, demonstrating in-depth knowledge of client’s business and the audience

Develop creative briefs for ideation sessions and lead creative brainstorm sessions for client opportunities

Accurately deliver design against the required brief and revert

Work collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on brief

Work with the client service team to identify growth opportunities with current and prospective clients

Craft the design associated with the client’s brand/project

Provide a strong design point of view regarding messaging hierarchy, typography, layout, and color

Create strategically sound designs and concepts for in-store communication

Develop and implement processes and structures to achieve creative vision

Generate exploratory mood boards by gathering literature and internet references

Be an effective leader with strong communication and interpersonal skills in order to cultivate beneficial relationships both internally and externally

Work quickly, independently, and with a can-do attitude