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Gupta Media · 10 hours ago

Media Analyst

Greater Boston

Full-time

Onsite

Entry, Mid Level

$70K/yr - $85K/yr

2+ years exp

Gupta Media is a digital marketing agency that specializes in innovative advertising solutions for a diverse range of clients. They are seeking a Media Analyst to manage and optimize digital campaigns, analyze performance, and communicate insights to clients. The role involves campaign management, client communication, and contributing to internal team strategies.

AdvertisingMarketingMusic

No H1B

Hiring Manager

Jillian Rizzo

Responsibilities

Plan, build and optimize campaigns across digital platforms like Facebook Ads, Google Ads, Amazon Ads and Reddit

Reporting. We’ve built an in-house reporting suite to help with this, but you should be familiar with platforms like Google Analytics and be able to create custom data models in Excel/Google

Multi-tasking across multiple platforms and projects

Communicating with clients via Zoom, phone and email on a daily basis

Analyze campaign performance, share key insights and make recommendations for optimization

Provide insights to help impact and improve team strategy

Stay current on trends in digital marketing, best practices, and emerging products and platforms

Involvement in the training and mentoring of new hires and junior staff

Qualification

Digital MarketingGoogle AdsFacebook AdsCampaign ManagementAnalytical ExpertiseAmazon AdsMulti-taskingClient CommunicationCuriosityProfessionalism

Required

Bachelor's degree or higher – Marketing, Advertising, Business, Economics or related field

2+ years experience in Digital Marketing

Advanced knowledge of Google Ads (Search, Display, Shopping), Facebook Ads, Amazon Ads, Connected TV, Criteo, Reddit and other digital marketing platforms

Analytical expertise

Ability to multi-task and prioritize workload across multiple projects

High level of enthusiasm and professionalism

Curiosity – An important trait in every role on every team within our organization

Candidates must be authorized to work in the US for at least 3 years