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West Virginia University · 1 day ago

(On-site) Recruitment and Enrollment Specialist - College of Creative Arts and Media, Online Programs

Morgantown, WV

Full-time

Onsite

Mid Level

3+ years exp

West Virginia University is seeking a Recruitment and Enrollment Specialist for its College of Creative Arts and Media online programs. This role is essential for driving enrollment through proactive recruitment strategies and supporting student retention from application to enrollment.

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Responsibilities

Serve as the primary recruiter/salesperson for WVU College of Creative Arts and Media online programs

Actively attract inquiries, meeting predetermined goals to achieve ROI for marketing expenditures

Manage inquiry tracking by ensuring automated leads populate the designated Google Sheets and by reviewing all manual sources to identify and enter new leads

Track and monitor recruitment metrics. Perform ongoing analysis and adjust recruitment plans, practices and strategies to achieve established program enrollment goals

Execute lead generation campaigns for the College of Creative Arts and Media online programs

Build personal relationships with prospectives students to deliver exceptional customer service through diverse communications channels in support of their journey from prospect through initial course enrollment

Provide consistent engagement through the admissions and course enrollment process to prospective and admitted students via phone, mail, social media and personal interactions

Plan and conduct recruitment activities both on and off campus (including exhibitions at select tradeshows and conferences)

Support student retention by assisting applicants throughout the entire enrollment process, from application to transition to academic advisor, ensuring a seamless handoff and an exceptional student experience

Maintain current knowledge of the changing needs and concerns of potential online adult learners. Develop recruiting materials to address these concerns

Develop, execute, and track post-promotional results of recruitment activities that increase sales; analyze results and provide recommendations. Identify potential barriers within the admission process and initiate steps to resolve

Accurately and effectively manage a high volume of data and electronic record keeping

Perform other duties and activities as designated by the director and/or assistant director

Qualification

Recruitment strategiesCustomer serviceSales experienceData analysisCommunication skillsInterpersonal skillsProject managementProblem-solvingAttention to detailTeam collaboration

Required

Master's degree in Integrated Marketing Communications, Data Marketing Communications, Public Relations, Journalism, Communications or related field or master's degree in progress with commensurate relevant professional experience OR equivalent combination of experience and education

A minimum of three (3) years of experience involving professional work of an independent nature that demonstrates a strong commitment to customer service and the ability to creatively solve problems

A minimum of one (1) year of work experience in sales, customer acquisition and/or retention, or recruiting/advising role or work experience in public relations, integrated marketing communications or related field (advertising, marketing, communication)

Any equivalent combination of related education and/or experience will be considered

All qualifications must be met by the time of employment

Superior interpersonal skills and a positive, results-oriented attitude

Superior ability to approach people and converse effectively regarding online education

Demonstrated success in a sales/outcome-focused role

Demonstrated ability to provide and maintain exceptional customer service

Demonstrated ability to function with a high degree of independent judgment and personal initiative to identify problems, execute plans, manage concurrent/overlapping and sometimes challenging deadlines and complete projects in a timely manner

Demonstrated excellent oral and written communication. Superior speaking, writing and editing skills

Demonstrated ability to pay close attention to detail

Ability to travel as needed

Ability and willingness to work evenings or weekends as necessary

Ability to set goals, monitor performance to achieve results, and meet deadlines. Be willing and able to assist others to do so

Ability to function professionally, sometimes under deadlines and/or stressful or confrontational situations

Ability to take direction with minimal supervision and function effectively individually, as well as part of an entrepreneurial team

Valid US Driver's License

Preferred

Experience in adult/graduate student recruitment with operation of an aggressive, ongoing recruitment plan and student advising

Benefits

37.5-hour work week

13 paid holidays (staff holiday calendar)

24 annual leave (vacation) days per year or more based on years of service (employee leave)

18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)

WVU offers a range of health insurance and other benefits

401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ’s.

Wellness programs