Wilson Sporting Goods Co. · 5 days ago
Associate Manager, SEO
Chicago, IL
Full-time
Onsite
Mid Level
$75K/yr - $85K/yr
3+ years expWilson Sporting Goods Co. is the leading sports equipment brand in the world, dedicated to empowering individuals to live like athletes. They are seeking a motivated Associate Manager, SEO to enhance their eCommerce business through effective SEO strategies, driving organic growth and improving visibility across multiple websites.
ManufacturingProduct DesignSporting Goods
Responsibilities
Analyze SEO performance data and share actionable insights to improve organic traffic and revenue outcomes
Audit site health and coordinate with developers to resolve technical issues such as crawl errors, structured data, Core Web Vitals, and internal linking
Execute on-page, technical, and off-page SEO strategies to drive organic visibility and conversions
Conduct keyword research with a focus on eCommerce intent (product, category, and informational queries)
Collaborate with content, merchandising, and product teams to optimize product descriptions, category pages, and editorial content for SEO and conversion performance
Monitor site performance, rankings, and traffic trends using tools such as Google Search Console, Adobe Analytics and Botify
Stay current on Google algorithm updates, eCommerce SEO best practices, LLM/GEO/AEO and competitive landscape shifts
Develop and continuously update product data guidelines (e.g. titles and descriptions)
Develop and maintain regular reporting to share with broader stakeholders on organic search channel performance
Other duties as assigned
Qualification
Required
Bachelor's Degree
Minimum of 3 years of hands-on SEO experience
Strong knowledge of SEO principles – on-page, technical and off-page
Proficiency with SEO and analytical tools such as Google Search Console, Adobe Analytics, Botify and others
Platform migration and SEO implications
Experience working with eCommerce CMS platforms
Basic understanding of HTML/CSS and how SEO integrates with web development
Familiarity with schema markup, structured data, and feed optimization
Must be a strategic thinker that can execute and drive business results
Ability to navigate differing viewpoints and opinions
Must be able to thrive in a fast-paced environment that requires quick decision making
Solid attention to detail with strong organization and project management skills
Excellent verbal and written communications skills
Communicate and work effectively with the technical staff and other peers including the BU-specific and corporate marketing staff
Proven ability to work under pressure, prioritize and meet multiple deadlines
Preferred
2+ years of SEO experience
Benefits
Medical, dental and vision
Pre-tax transit discounts
401(k) with company match
Life insurance
Paid maternity/paternity leave
Professional development opportunities
Volunteering programs
Team building outings
Discounts on Wilson and Amer Sports products
On-site health club
Summer hours
Company-sponsored sports leagues/teams
Fun, active company outings around major sports events
Company
Wilson Sporting Goods Co.
The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Emily Vargas
Global Manager, Digital Asset Management
Recent News
Sports Business Journal
2025-12-24
Mexico Business
2025-11-03
Company data provided by crunchbase