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dentsu · 1 day ago

Manager, Media Planning

New York, United States

Full-time

Hybrid

Entry, Mid Level

$51K/yr - $83K/yr

2+ years exp

Dentsu is a leading global media company, and they are seeking a Manager, Media Planning to support strategic direction and act as a marketing partner for clients. The role involves managing day-to-day operations, coordinating media campaigns across various channels, and ensuring alignment with client objectives.

AdvertisingInformation ServicesMarketing

Responsibilities

Experience working on one large account, particularly retail or possibly CPG

Understanding of all media channels and experience coordinating across multiple media disciplines (SEM, Social, TV, OLV, OOH, Radio etc)

Experience with full funnel media campaigns

Ability to coordinate with creative agencies on creative assets and account needs

Ability to coordinate with multi-channel teams to design cutting-edge, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)

Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives

Helps evaluate timelines and manage day to day deliverables

Experience w/ analyzing competitive landscapes, pulling reports using agency tools and compiling insights

Managing a large Media Budget and Flowchart

Drive media channel selection and be forward thinking on new opportunities

Qualification

Media PlanningMedia BuyingMedia Research ToolsAnalytical SkillsBudget ManagementCross-Channel CoordinationRetail FocusClient CommunicationCreative CoordinationStrategic Thinking