Offensive Marketing Group ยท 12 hours ago
Senior Social Media Account Manager
Phoenix, AZ
Full-time
Onsite
Mid, Senior Level
$65K/yr - $65K/yr
5+ years expOffensive Marketing Group is a full-service marketing agency specializing in the firearms, outdoors, hunting, fishing, and defense industries. The Senior Social Media Manager will lead the social media department, managing personnel and operations while ensuring strategic vision and quality control across client accounts. This role also involves hands-on social media work, client management, and fostering a high-performance team culture.
ConsultingDigital MarketingPhotographySocial MediaVideo
Responsibilities
Co-manage two Social Media Account Managers alongside the Director of Client Strategy
Conduct weekly one-on-ones with direct reports to review performance, provide coaching, and address challenges
Oversee workload distribution, project assignments, and capacity planning across the social media team
Participate in hiring, onboarding, training, and performance management of social media staff
Establish performance metrics and conduct regular evaluations of direct reports
Mentor team members in strategic thinking, client management, and professional growth
Resolve team conflicts and escalated client issues effectively
Foster a collaborative, high-performance team culture
Set department standards for strategy development, content quality, and client deliverables
Review and approve major strategic recommendations before client presentation
Conduct quality audits of content calendars, client reports, and social media output
Identify opportunities for service expansion and new revenue generation
Lead development of social media best practices, playbooks, and standard operating procedures
Stay ahead of industry trends and ensure team is trained on emerging platforms and tactics
Represent the social media department in agency leadership discussions and planning sessions
Collaborate with Director of Client Strategy on department goals, resource allocation, and strategic priorities
Serve as senior point of contact for key accounts and escalated client situations
Lead client strategy sessions and quarterly business reviews for top-tier accounts
Identify and pursue upsell opportunities across the client portfolio
Maintain high client satisfaction and retention rates
Step in to manage critical client accounts as needed
Ensure all client deliverables meet quality standards and deadlines
Optimize workflows, processes, and systems for maximum efficiency
Collaborate with creative team to establish smooth production processes
Monitor team utilization and identify resource needs
Maintain proficiency in Sprout Social, Monday.com, and other agency tools
Prepare department reports and insights for agency leadership
Maintain active involvement in strategic planning and content development for select accounts
Write, edit, and approve high-stakes or sensitive content
Serve as the highest-level reviewer for all social media work before publication
Create advanced social strategies for complex client needs
Demonstrate best-in-class execution to set standards for the team
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field strongly preferred
5-7+ years experience in social media management, with at least 2 years in a supervisory or team lead role
Proven track record of managing direct reports and developing high-performing teams
Experience working in an agency environment managing multiple client accounts
Portfolio demonstrating strategic success and measurable results across diverse client accounts
Demonstrated ability to lead, coach, and develop team members
Experience conducting performance reviews, managing workload, and resolving personnel issues
Strong decision-making skills with ability to balance competing priorities
Excellent delegation skills while maintaining quality oversight
Ability to give constructive feedback and drive accountability
Experience hiring and onboarding new team members
Deep understanding of firearms, outdoors, hunting, fishing, and defense industries
Robust knowledge of social media platforms: Facebook, Instagram, YouTube, X, TikTok, Reddit
Advanced understanding of platform algorithms, best practices, and emerging trends
Awareness of firearms regulations, compliance requirements, and advertising restrictions
Expert proficiency with Sprout Social (or similar enterprise social media management platforms)
Advanced social analytics, reporting, and data-driven decision making
Strategic planning and long-term campaign development
Strong project management and operational planning abilities
Proficiency with Adobe Creative Suite, Monday.com, or similar tools
Budget management and resource allocation experience
Natural leadership presence and ability to inspire others
Strategic thinker who can translate vision into executable plans
Exceptional written and verbal communication skills
High emotional intelligence and interpersonal skills
Ability to work under pressure and manage multiple priorities
Solutions-oriented problem solver
Strong business acumen and client relationship management
Uncompromising integrity and professionalism
Preferred
Previous experience as a manager or team lead in a marketing agency
MBA or advanced degree in marketing, communications, or business
Experience managing teams through periods of growth or transformation
Direct experience with enterprise-level social media campaigns (1M+ followers)
Speaking engagements or published thought leadership in social media or firearms/outdoors industries
Established network of industry contacts and relationships
Personal participation in competitive shooting, hunting, or outdoor sports
Experience training and developing junior marketers
Benefits
401(k) with company matching
Health insurance
Dental insurance
Vision insurance
Paid time off
Professional development opportunities
Company
Offensive Marketing Group
Offensive Marketing Group is a digital marketing company offering photography, consulting, and social media management services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jeremy Tremp
Creative Director / Co-Founder
Scott Conditt
Founder / Creative Director
Company data provided by crunchbase