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Lightfield · 5 days ago

Head of Content

San Francisco Bay Area

Full-time

Hybrid

Director/Executive

$190K/yr - $240K/yr

Lightfield is an AI-native CRM that captures every interaction and organizes it into actionable insights. The Head of Content will build the content function from the ground up, setting the editorial vision and establishing a strong voice to engage the startup community.

Artificial Intelligence (AI)CRMInformation TechnologySoftware

Responsibilities

Set the content bar. Define what "great" looks like for Lightfield content across every format—founder posts, long-form guides, product videos, customer stories. Then hold that line ruthlessly as you build and scale the function

Build our founders’ brands. Sit close to the founding team, extract real opinions and stories, and turn them into content that cuts through the noise. Ghostwrite LinkedIn posts, X threads, and essays that sound like the us - not like generic thought-leader bro content

Create category-defining guides. Research, interview, and write long-form playbooks on founder-led sales, early GTM, and AI-native CRM. These should be good enough to charge for. They should make readers think, "I can't believe this is free."

Own organic search. Lead SEO and AEO strategy: identify high-intent topics, structure content for both humans and LLMs, and make Lightfield impossible to miss in Google and generative search

Bring our product and customer stories to life. Script product walkthroughs and feature breakdowns. Turn customer wins into case studies, quotes, and clips that make Lightfield's value undeniable

Qualification

Content strategySEO strategyWriting skillsAI tools proficiencyGTM knowledgeTeam collaborationAdaptability

Required

You've built before. You've been the first or early content hire at a high-growth company and know what it takes to create a content engine from zero. You're energized by ambiguity, not paralyzed by it

Your taste is your edge. You have an instinctive sense for what separates forgettable content from work that people save, share, and reference. You can point to specific brands whose content you admire—and articulate exactly why

You're a versatile, sharp writer. You move fluidly from 3,000-word guides to six-word hooks. Your writing is clear, direct, and grounded in real problems. No jargon. No filler

You're AI-native. You use Claude, Descript, and similar tools as core parts of your workflow—for research, drafting, repurposing—while maintaining an obsessive quality bar on final output

You're passionate about AI and modern GTM. You're genuinely curious about how AI is reshaping go-to-market, and you want to be in the room where it's being figured out