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Pacific Cycle - Schwinn & Mongoose · 2 days ago

Associate Manager, Product Marketing (Hybrid)

Madison, Wisconsin, United States

Full-time

Hybrid

Mid Level

3+ years exp

Pacific Cycle delivers some of the biggest names in outdoor recreation, and they are seeking an Associate Manager, Product Marketing. This role is critical in managing the product portfolio and lifecycle, supporting sell-in efforts, and driving consumer-centric product strategies in collaboration with cross-functional teams.

Consumer GoodsManufacturing

Responsibilities

Manage the product portfolio and lifecycle—oversee line rationalization, refresh programs, and end-of-life planning to optimize performance and profitability

Develop consumer insight–driven strategies by leveraging market research and data to guide product innovation, positioning, and differentiation

Create compelling sell-in materials in partnership with the Senior Manager, tailoring retailer presentations and toolkits for key accounts

Collaborate on stage gate planning with the Product Development team, ensuring marketing deliverables are aligned and delivered at each milestone

Lead commercial launch execution—plan and deliver go-to-market strategies, launch toolkits, and cross-functional readiness

Track and analyze product performance across channels, recommending enhancements based on consumer feedback, sales trends, and competitive analysis

Qualification

Product MarketingMarket ResearchConsumer InsightsAnalytical SkillsCross-functional CollaborationStage Gate ProcessesECommerce ExperiencePresentation SkillsProject Management