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Medpace · 1 day ago

Experienced B2B Marketing Analyst

Cincinnati, OH

Full-time

Onsite

Entry, Mid Level

2+ years exp

Medpace is a full-service clinical contract research organization that provides Phase I-IV clinical development services. The role of Experienced B2B Marketing Analyst involves analyzing market intelligence and sales operations data to drive marketing strategies and improve business outcomes, while collaborating with senior management and other experts to identify growth opportunities.

BiotechnologyPharmaceutical

Responsibilities

Proactively monitor and analyze the market, customer and competitor landscape to identify emerging trends and competitive differentiators

Leverage industry data and customer insights to identify and drive sales and marketing leads, activities and tactics

Work collaboratively with internal and external subject matter experts to identify key therapeutic, disease, regional/global trends and target segments

Perform ongoing oversight and reporting of biopharma drug pipeline, financial and customer engagement data to identify and qualify high potential customers and market opportunities

Design and develop visualizations, dashboards, reports and metrics to efficiently measure achievement against key performance indicators; and

Review, summarize and report key sales performance data providing analyses and recommendations to management based on findings

Qualification

Marketing analyticsData visualizationDatabase managementPower BICRM knowledgeMultitasking skillsCommunication skillsProblem-solving skillsOrganizational skills