Herschend Family Entertainment · 1 day ago
Adventureland Park - Sales & Marketing Intern - Content
Adventureland, 3200 Adventureland drive, Altoona, IA 50009, United States of America
Internship
Onsite
Intern
0+ years expHerschend Family Entertainment is the largest family-held themed attractions company, with a mission of bringing families closer together. The Marketing Content Intern will be responsible for maintaining the website, managing social media channels, and assisting with various marketing duties to enhance brand presence and engage audiences.
Media and Entertainment
Responsibilities
Produce content for and oversee all Social Media channels for Adventureland
Lead and complete special projects and initiatives related to marketing, sales, and content creation
Leverage online platforms to increase awareness and engage fans
Design effective and creative media, including in-park signage and website, email, social, print assets, and other content
Ensure Park brand and voice consistency across all channels
Assist Customer Director with facilitating B2C and B2B/sales email campaigns
Collect, analyze, and report on guest demographic information and coupon and promotion revenues on a weekly basis and identify trends
Assist with all direct guest communication on owned and shared channels (social media, email, and website) to maximize return on special promotions and sales throughout the complex
Maintain and regularly update the Adventureland website, regularly reviewing for accuracy and working with internal departments to generate content
Maintain composure and a high degree of professionalism when handling and/or responding to negative feedback
Help manage direct guest communication on owned and shared channels (social media, email, and website) to maximize return on special promotions and sales throughout the resort
Assist with the park’s email marketing strategies to ensure that relevant and revenue-generating content is delivered on time and on-brand
All other duties assigned by leadership
Qualification
Required
Currently majoring in (or graduated with) with a Bachelor's degree in Marketing, Public Relations, Communications, Journalism, or related discipline
At least six months of previous work or internship experience in the areas of content, social media, or digital marketing
Previous experience creating content for at least one other brand entity
Previous amusement park, theme park, or waterpark experience a plus
Ability to read, write, and speak fluent English; Spanish or other bilingual language skills are a plus
Must be at least 18 years of age to comply with Iowa Child Labor Laws
Ability to work flexible schedule, including evenings, weekends, and holidays
Must possess exceptional customer service skills, with an ability to resolve questions, problems, issues, and concerns in a positive and professional manner
Ability to handle high-pressure situations, meet the demands of constant deadlines and coordinate multiple priorities in a dynamic environment
Ability to write content in a clear, concise and professional manner
Ability to directly engage with customers and other web media resources
Ability to effectively respond to negative online (or in-person) feedback without taking it personally or conveying negative emotion
Must possess technical knowledge of HTML and web publishing
Previous knowledge of SEO and web traffic metrics
Must possess strong attention to detail and problem-solving abilities
Ability to follow direction, multi-task, and work as part of a team as well as independently
Ability to remain seated for extended periods of time, while using a computer
Ability to stand, walk, and remain on feet for long periods of time throughout the day
Ability to occasionally stoop, twist, kneel, bend, squat, or reach above shoulders
Ability to carry, push, pull, lift, and hold objects weighing 20 pounds or more
Preferred
Good photography skills would be a plus
Benefits
Flexible schedule
Ability to cross-train and learn unique skills across various departments
Free admission to Adventureland Theme Park/Waterpark and all select Entertainment parks on your days off
Invitations to exclusive company-sponsored employee events throughout the season
Company
Herschend Family Entertainment
Herschend Family Entertainment develops and operates entertainment, tourism and hospitality properties
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Andrew Wexler
Chief Executive Officer
Recent News
2025-11-14
2025-10-27
2025-10-16
Company data provided by crunchbase