cyberThink Inc · 10 hours ago
Senior Marketing Analyst - 26-00087
Englewood Cliffs, NJ
Contract
Onsite
Senior Level
$45/hr - $50/hrCyberThink Inc is seeking a Senior Marketing Analyst to drive insights and reporting for their marketing objectives. The role involves managing paid media analytics, developing executive reports, and providing actionable insights to improve customer acquisition and campaign performance.
ConsultingHuman ResourcesInformation Technology
Responsibilities
Define and manage paid media analytics, insights and reporting that support our marketing objectives and strategies, in order to make better informed decisions on a timely basis
Lead the analysis and development of executive-friendly marketing/media reports, clearly and concisely communicating program and channel performance/progress against goals (e.g. ongoing campaign highlights, post-mortem reports, deeper ad-hoc analysis—market-share/paid media impact reports). This across HE LOB (full funnel digital meda) and Performance Marketing (PLA and text search) as well as coordinating a monthly tracker for retail media inputs across accounts (Walmart, Best Buy, Costco, Amazon, Sam’s/BJs, regionals)
Provide compelling, action-oriented insights and takeaways across a full funnel paid media strategy (awareness, consideration, lower funnel conversion) to lead to better customer acquisition, brand health, S.com conversion, S.com Traffic, and offline contribution of our media channels)
Lead the development of automated and systemized methods to more efficiently incorporate data and learnings into reports (i.e. exporting data and charts/graphs directly into management decks)
Drive sophisticated analyses and insights to visualize, interpret and “story-tell” data and learnings (e.g. SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA)
Develop and maintain a robust measurement framework to track the effectiveness of media campaigns and investment, including ROI and S.com Traffic/revenue metrics. Create reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations
Partner closely with IM Paid Media and Paid Media AOR, to identify ongoing targets for each dimension of the business and integrate product investments and the resulting impact on the business
Work closely with the PCG Analytics’ Team and Big data team (as needed) to align on the proper tagging strategies and tools to track key performance indicators (KPIs)
Lead MMM/MTA requirements, report-outs and optimizations. Apply findings business and future planning efforts as well as champion findings internally across teams and leadership
Qualification
Required
innately familiar with MMM & MTA
developing insights-led executive/leadership reports
knowing Paid Media (full funnel, retail, performance marketing)
Company
cyberThink Inc
cyber think is a staffing and recruiting company specializing in IT staffing and recruitment services.
Founded in 1996
201-500 employees
H1B Sponsorship
cyberThink Inc has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (54)
2024 (49)
2023 (77)
2022 (122)
2021 (156)
2020 (345)
Funding
Current Stage
Growth StageTotal Funding
unknown2025-07-29Acquired
Leadership Team
Ravinder S. Thind
Founder, President, and CEO
James Lombardo
Executive Vice President and Founding Partner
Company data provided by crunchbase