Interior Marketing Group, Inc. · 2 weeks ago
Marketing Director
New York, NY
Full-time
Hybrid
Director/Executive
7+ years expInterior Marketing Group, Inc. is a leader in luxury real estate staging and an emerging bespoke interior design studio. The Marketing Director will lead marketing efforts for both brands, focusing on brand visibility, new business opportunities, and ensuring marketing initiatives reflect the sophistication and innovation of the companies.
CRME-CommerceReal EstateWeb Design
Responsibilities
Uphold and refine IMG’s luxury brand identity across all marketing channels, ensuring consistent alignment with the company’s premium aesthetic and target clientele
Oversee all property and campaign photography, collaborating with photographers and design teams to ensure every image reflects IMG’s high-end visual standards
Manage PR initiatives and relationships with media partners, securing strategic press coverage in luxury, lifestyle, and real estate publications
Oversee the content strategy, growth, and engagement across all social media platforms; manage the social media team to ensure a cohesive and aspirational brand voice
Develop and execute integrated marketing campaigns that drive awareness, client acquisition, and referral engagement
Plan and oversee select brand and industry events (press previews, open houses, and brand collaborations) to enhance visibility and strengthen industry relationships
Develop and implement a marketing strategy to establish EDH’s presence in the luxury design market and build brand recognition
Partner with leadership to create marketing funnels, client outreach strategies, and content designed to attract and convert high-end residential design clients
Help shape the visual and editorial identity of EDH through logo, website, collateral, and tone of voice, ensuring all materials reflect the firm’s design ethos
Build and oversee EDH’s digital footprint — website, portfolio development, SEO, and social media launch — with a focus on high-quality storytelling and client case studies
Identify partnership and PR opportunities with luxury brands, architects, and publications to elevate EDH’s positioning in the design world
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
7+ years of experience in marketing leadership, preferably in luxury real estate, design, or hospitality industries
Proven experience in brand development, digital marketing strategy, and PR management
Strong understanding of visual storytelling, photography direction, and social media engagement in the luxury space
Exceptional communication and presentation skills with an eye for design and detail
Demonstrated success in launching or elevating brands within a competitive, high-end market
Highly organized, proactive, and collaborative, with the ability to manage multiple priorities in a fast-paced environment
Preferred
Master's degree in Marketing, Communications, Business, or related field
Company
Interior Marketing Group, Inc.
Interior Marketing Group specializes in full-service interior design, luxury real estate staging and marketing, and turn-key furniture rental services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Eli Motovich
CFO/COO
Recent News
2023-12-24
Company data provided by crunchbase