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Tier4 Group · 1 day ago

Digital Marketing Specialist 4795

Smyrna, GA

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Tier4 Group is seeking a data-driven Marketing Manager to lead content strategy and digital demand generation efforts for a technology-focused business unit. This role is responsible for driving site traffic, converting visitors into leads, and optimizing campaign performance through content creation, automation, and analytics.

CRMInformation TechnologySoftwareVirtual Reality

Hiring Manager

Ashley Carlin Wetzel

Responsibilities

Develop and manage content that attracts and engages a qualified audience, including blogs, reports, webinars, infographics, and additional awareness/consideration-stage materials

Partner with creative teams to produce high-value assets such as ebooks, videos, case studies, and whitepapers

Drive new lead generation—particularly marketing qualified leads—by optimizing calls-to-action, landing pages, and other lead generation channels

Enhance and maintain marketing automation and lead nurturing workflows, including emails, forms, segments, CTAs, social posts, and landing pages

Publish blog content regularly to support campaigns and increase site visibility through SEO, social media, and subscriber engagement

Grow and nurture the subscriber base by delivering helpful and relevant content tailored to audience needs

Improve organic search performance through ongoing SEO optimization

Collaborate with product teams to communicate product updates and educate internal and external stakeholders on product features and benefits

Produce product-focused content such as website copy, landing pages, blog posts, and sales enablement materials to support market positioning

Qualification

HubSpotB2B digital marketingSEOGoogle AnalyticsLinkedIn AdsData-driven decision makingCommunication skillsCreative thinking

Required

BA/BS degree or equivalent experience in marketing

2+ years of experience using HubSpot for automation, blogging, and workflow-based lead nurturing

2-3 years of experience in B2B digital marketing or content marketing

Strong communication skills and creative thinking abilities

Ability to leverage data to drive marketing decisions

Preferred

Degree in Marketing or Communications

Experience with SEO, Google Analytics, and LinkedIn Ads

Familiarity with SaaS or IoT markets

Company

Tier4 Group

Tier4 Group is a women-owned and diversity-certified technology Talent, Professional Services, Advisory, and Information Security firm with a national reach.

Founded in 2010

Alpharetta, Georgia, USA

201-500 employees