Social Capital Resources · 21 hours ago
Email Marketing Manager
NYC Metro Area
Full-time
Onsite
Senior Level
$110K/yr - $130K/yr
5+ years expSocial Capital Resources is a top-tier Asset Manager in Midtown, Manhattan, seeking an Email Marketing Manager to join their growing Channel Marketing team. This role is pivotal in developing and executing data-driven, compliant, and engaging email marketing programs.
EmploymentFinancial ServicesFinTechRecruitingStaffing Agency
Responsibilities
Develop and execute comprehensive email marketing strategies that drive engagement, lead generation, and retention within the institutional and intermediary channels
Manage end-to-end email campaigns — including audience segmentation, content creation, testing, and performance analysis — ensuring timely and accurate delivery across multiple client segments
Write, edit, and optimize compelling email content tailored for different audiences, ensuring consistency with brand messaging and regulatory requirements
Monitor key performance metrics (open rates, CTR, conversions, engagement) and provide actionable insights to internal stakeholders to improve results
Utilize marketing automation tools (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, Pardot) to manage nurture streams, trigger campaigns, and maintain database hygiene
Partner closely with Institutional Sales, Product, and Compliance teams to align email strategies with overall marketing and distribution goals
Continuously test subject lines, design formats, and audience segments to improve email performance
Stay current on best practices in digital and email marketing within financial services
Ensure all email campaigns adhere to brand and compliance standards, reflecting the firm’s institutional credibility and investment expertise
Qualification
Required
Bachelor's degree required
5+ years of email or digital marketing experience within asset management, financial services, or a regulated industry
Strong understanding of mutual funds, separate accounts, and institutional investing
Proven success managing data-driven, compliant email campaigns with measurable results
Proficiency in email marketing and automation platforms (Salesforce Marketing Cloud, Pardot, Marketo, etc.)
Knowledge of compliance rules and FINRA/SEC marketing regulations
Analytical mindset with a test-and-learn approach to campaign optimization
Excellent communication, project management, and stakeholder engagement skills
Preferred
concentration in Marketing, Communications, or Finance
Company
Social Capital Resources
Headquartered in New York City, Social Capital Resources is a recruiting firm dedicated to facilitating the needs of both clients and candidates within the Financial Services, Finance/Accounting, FinTech and Technology industries.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
M
Matt Solomon
Founder and Managing Partner
Company data provided by crunchbase