Digital Media & Retargeting Associate Manager jobs in United States
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Ibotta · 9 hours ago

Digital Media & Retargeting Associate Manager

positionDenver, CO
timeFull-time
remoteHybrid
seniorityMid Level
money$85K/yr - $96K/yr
date3+ years exp

Ibotta is a leading performance marketing platform looking for a data-driven Digital Media & Retargeting Associate Manager to drive user growth and brand visibility through digital media campaigns. This role is responsible for managing strategies for user acquisition and retargeting across multiple digital channels, particularly in the search space.

AppsCouponsE-CommerceMobileMobile AppsRetailService IndustryShopping
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Responsibilities

Manage and optimize performance budgets across Apple Search Ads (ASA) and Google Universal App Campaigns (UAC) to drive efficient, high-quality app registrations
Execute external media strategies to re-engage lapsed users. Utilize digital ad platforms to efficiently return audiences in various churn states to the Ibotta app
Own the organic conversion strategy. Conduct A/B tests on app store metadata, screenshots, and descriptions to improve keyword rankings and install velocity
Utilize our Mobile Measurement Partner (MMP) and internal dashboards to track performance of your digital channels and make optimizations based on this data
Monitor competitor ASO strategies and search share-of-voice to ensure Ibotta remains the dominant player in the rewards category
Integrate your strategies with marketing and organization wide stakeholders to meet and exceed company goals
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere

Qualification

Performance marketing campaignsApple Search AdsGoogle AdsData analysisMobile attributionUser lifecycle knowledgeRelationship building

Required

3-5 years executing performance marketing campaigns, particularly in Google Search
Deep understanding of how to use external, digital media to win back churned users
High proficiency in data analysis experience with MMPs (AppsFlyer, Adjust, or Branch) and Excel or Google sheets to measure CPAs and incrementality
Deep experience with Apple Search Ads (ASA) Campaign Manager and Google Ads for mobile
Experience working in the user lifecycle space, knowledge of in-app and organic tactics that maintain or reengage users
Understanding of mobile attribution, particularly SKAN, and data flows through MMPs
Experience building and maintaining relationships with non-marketing teams across an organization

Benefits

Flexible time off
Benefits package (including medical, dental, vision)
Employee Stock Purchase Program
401k match
Paid parking
Snacks
Occasional meals

Company

Ibotta

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Ibotta is a web and mobile application.
dateFounded in 2011
location
Denver, Colorado, USA
people-size501-1000 employees
web-link
https://home.ibotta.com

Funding

Current Stage
Public Company
Total Funding
$92.92M
Key Investors
Koch Disruptive TechnologiesNotable CapitalJames Clark
2024-04-18IPO
2019-08-06Series D
2017-08-04Series D· $25M

Leadership Team

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Luke Swanson
Chief Technology Officer
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Matthew Puckett
Chief Financial Officer
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Recent News

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Company data provided by crunchbase