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Freeman's Auctions · 9 hours ago

Director of Digital Marketing

Chicago, IL

Full-time

Onsite

Lead/Staff, Director/Executive

$0/yr - $130K/yr

5+ years exp

Freeman's Auctions is one of the leading and fastest growing fine art auction houses in the U.S. The Director of Digital Marketing is responsible for leading the digital marketing strategy to strengthen Freeman's brand, drive auction participation and sales, and generate high-quality consignments, while overseeing various digital channels and platforms.

ArtAuctionsE-CommerceOnline Auctions

Responsibilities

Own and lead Freeman’s digital marketing strategy across all channels, ensuring alignment with brand positioning, auction priorities, and business goals

Serve as primary owner of the Freeman’s website, including content strategy, user experience, performance optimization, and long-term platform evolution in collaboration with external design and development partners

Oversee the planning, execution, and optimization of digital campaigns across email, paid and organic social media, search, and other digital advertising channels. Coordinate and give direction to media agency

Manage the HubSpot marketing platform, leveraging first-party customer data to drive segmentation, personalization, and lifecycle marketing initiatives

Establish clear ROI frameworks for all digital investments and deliver monthly KPI reporting and performance insights to marketing leadership

Lead SEO strategy, including technical SEO, content optimization, and adaptation to evolving consumer search behavior and the growing influence of AI-driven search experiences (GEO)

Partner closely with internal stakeholders (Marketing, Specialists, Business Development, Technology, Client Services) to ensure digital efforts support auction sales and consignment development

Manage, mentor, and develop the Digital Marketing Manager and Junior Social Media Creator, setting clear priorities, performance expectations, and professional growth plans

Stay current on digital marketing trends, emerging platforms, and best practices, translating insights into actionable recommendations for the business

Qualification

Digital marketing strategySEO expertiseHubSpot managementDigital advertisingEmail marketingSocial media managementClient service orientationTeam leadershipCommunication skillsOrganizational skillsTime management

Required

Bachelor's degree in Marketing, Communications, Business, or a related field

5–8+ years of progressive digital marketing experience, with demonstrated leadership responsibility

Proven experience owning and optimizing complex websites in partnership with external agencies

Working knowledge of marketing-tech stacks

Deep expertise in SEO, digital advertising, email marketing, and social media performance management

Hands-on experience managing marketing automation and CRM platforms, preferably HubSpot

Strong track record of managing digital budgets, measuring ROI, and delivering data-driven insights

Experience leading and developing high-performing digital marketing teams

Demonstrated ability to balance brand stewardship with performance-driven marketing objectives

Exceptional organizational, communication, and interpersonal skills

Strong client service orientation with professionalism and discretion

Detail-oriented with excellent follow-up, multitasking, and time management abilities

Proficient in Microsoft Office applications (e.g., Word and Excel)

Able to thrive in fast-paced environments, work under pressure, and meet strict deadlines

Highly motivated and eager to contribute to a dynamic team

Preferred

Advanced degree a plus

Experience in art auction house or luxury industry digital marketing a plus

Benefits

401(k) Retirement Savings Plan with Company Match.

Comprehensive Health Coverage – Choose from Medical, Prescription Drug, Vision & Dental Plans (PPO & HDHP options available).

Generous Paid Time Off.

11 Paid Holidays – Enjoy 11 company-paid holidays throughout the year.

Extended Holiday Office Closure.

Up to 12 Weeks of Fully Paid Parental Leave.

Company-Paid Short-Term Disability Insurance.

Company-Paid Group Life Insurance.

Employee Assistance Program (EAP).

Flexible Spending Account (FSA).

Company

Freeman's Auctions

Freeman’s is a premier American auction house offering services in multiple categories including fine art, jewelry, design, books and manuscripts, furniture, decorative arts, antiquities, couture, and Asian works of art.

Founded in 1982

Chicago, Illinois, USA

51-200 employees