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Mood · 1 day ago

Ad Creative & Performance Strategist

United States

Full-time

Remote

Senior Level

6+ years exp

Mood is a premier online source for legal cannabis products, dedicated to delivering high-quality THC products directly to customers. They are seeking a highly organized and analytical Creative Strategist to lead ad creation efforts, analyze performance metrics, and ensure high-performing creative assets for paid social accounts.

Retail

Responsibilities

Performance Analysis & Insight Generation

Analyze creative performance metrics (Stop Rate/Hook Rate, Hold Rate, CTR, CPA, ROAS) to determine what is working and why

Generate lasting insights: Understand the human psychology behind the ad elements that are working and apply these insights across creative concepts

Develop novel measurement approaches to move creative science forward

Strategy & Briefing

Translate raw performance data into actionable creative briefs. You know how to look at a spreadsheet and determine actionable follow-ups for copywriters and designers

Develop robust A/B testing roadmaps to 1) iterate on winning concepts (e.g., testing hooks, CTAs, visual styles, and UGC formats) 2) leverage insights to enable new concept development

Conduct competitor analysis and keep a pulse on D2C trends to ensure Mood stays ahead of the curve

Creative Pipeline Management

Own the end-to-end creative production process for paid ads, from ideation and briefing to production and delivery

Act as the primary liaison between the Media Buying team and our internal creative team/external creative agencies

Manage project management workflows to ensure deadlines are met and volume requirements are satisfied

Lead weekly creative review meetings, providing feedback to designers based on objective data rather than subjective opinion

Ideate new creative workflows taking advantage of the latest generation of AI tooling

External Vendor Management

Coordinate with external agencies, UGC creators and other external partners to source content

Ensure all external creative adheres to brand guidelines and—crucially—advertising compliance standards for our industry

Qualification

Creative StrategyPerformance MarketingData AnalysisPaid Social AdvertisingProject ManagementContent CreationCopywritingCommunication

Required

6+ years of experience in a Creative Strategy, Ad Operations, or Performance Marketing role within a D2C e-commerce environment

You live and breathe Paid Social (Facebook/Instagram, TikTok, YouTube Shorts). You understand the difference between a static image, a GIF, and a UGC-style video, and when to use each

You are comfortable working with data. You understand how changes in creative impact metrics like CPM, CTR, Hook Rate, and ROAS

Proven experience using PM tools (Asana, Trello, ClickUp, etc.) to manage high-volume workflows without letting details slip

You are a translator. You can speak 'Excel' to the marketers and 'Art' to the designers

Preferred

Previous experience working with a Cannabis, CBD, or regulated industry brand. You understand the unique challenges of ad policy and compliance on social platforms

Basic skills in video editing (CapCut, Premiere) or design (Canva, Photoshop) to make quick iterations or storyboards is a huge plus

Experience writing direct-response ad copy or scripts for UGC creators

Benefits

Competitive Salary & Compensation package.

Comprehensive health coverage through Cigna, with two plan options (HDHP + HSA or Open Access Plus), 100% covered preventive care, strong mental health support, and virtual care access.

Dental & vision plans through Sun Life, including 100% covered preventive dental care, generous annual maximums, annual eye exams, and allowances for frames or contacts.

Unlimited PTO

A chance to shape the voice of one of the fastest-growing brands in the space.