BBG Ventures · 2 weeks ago
Senior Lifecycle Marketing Manager, Provider Marketing
United States
Full-time
Remote
Senior Level
$126K/yr - $157K/yr
6+ years expBBG Ventures is on a mission to revolutionize mental healthcare by removing barriers to access. They are seeking an analytical marketer who will oversee the strategy and execution of lifecycle marketing campaigns to enhance provider engagement and satisfaction.
EducationHealth CareVenture CapitalWomen's
Responsibilities
Own and optimize end-to-end lifecycle marketing strategies to improve provider engagement and satisfaction
Design and launch multi-channel campaigns tailored to key moments across the provider journey
Partner closely with cross-functional teams including Clinical Operations, Product, and Data to ensure message alignment and a seamless experience
Use performance data and experimentation to inform continuous improvements in messaging and delivery
Build scalable segmentation and journey strategies that reflect provider behaviors, specialties, and needs
Qualification
Required
6+ years of experience in lifecycle, or retention marketing, ideally in healthcare or a marketplace environment
Proven success leading multi-channel engagement programs from strategy through execution
Experience with segmentation, personalization, and testing strategies
Proficient in marketing automation and analytics platforms (e.g., Iterable)
Strong collaborator with excellent communication skills
A passion for improving healthcare outcomes and the provider experience
Benefits
Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
Employer sponsored 401(k) match of up to 2% for retirement planning
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
We offer competitive paid time off policies including vacation, sick leave and company holidays.
At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.
Company
BBG Ventures
BBG Ventures is an early-stage fund backing female founders with big ideas that will reshape the way we live.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Susan Lyne
Managing Partner & Co-Founder
Recent News
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2025-12-16
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2025-12-11
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