Healthspan ยท 1 day ago
Lifecycle Marketing Lead
United States
Full-time
Remote
Senior Level
5+ years expHealthspan is building clinician-led care focused on long-term health and longevity. They are seeking a Lifecycle Marketing Lead to own the customer journey from acquisition through retention and upsell, focusing on lifecycle execution and conversion optimization.
Health Wellness & Fitness
Hiring Manager
Nicole Tabatabai
Responsibilities
Own the structure and logic of acquisition funnels from the landing experience, email capture, nurture and conversion
Ensure landing pages and funnel messaging align with the intent and promise set upstream by paid ads
Identify friction points across the funnel and propose concrete, testable improvements
Partner with Growth to define landing page strategies and progression paths without owning paid execution
Own lifecycle flows across:
Acquisition and drop-off recovery
Onboarding and early activation
Ongoing engagement for active patients
Retention, pause, cancellation, and save flows
Upsell and cross-sell journeys for existing patients
Design journeys based on personas, milestones, and expected outcomes
A/B testing and reporting
Write, edit, and iterate lifecycle copy across email, SMS, and in-product touchpoints
Define and maintain core audience segments based on intent, program type, clinical complexity, lifecycle stage, and behavioral signals
Analyze cohort performance across acquisition source, program entry point, time-to-activation, retention curves, and upgrade behavior
Identify meaningful differences in behavior between cohorts (e.g. GLP-1 vs longevity-first, lab-driven vs symptom-driven, fast vs slow activators)
Translate audience insights into concrete lifecycle decisions: timing, message framing, channel mix, and journey branching
Partner with Growth, Product, and Clinical teams to pressure-test assumptions about who our patients are and what they need at each stage
Build lightweight audience narratives and insights that inform roadmap priorities, not just reporting
Define segmentation frameworks grounded in patient intent, program entry point, clinical milestones, and behavioral signals
Partner with Product and Engineering to specify:
Events that need to be tracked
User and event properties required for lifecycle decisions
How Segment events should flow into lifecycle and CRM tools
Ensure lifecycle decisions are data-informed, measurable, and actionable
Partner with Product and Engineering to specify:
Events required to understand patient progression and drop-off
User and event properties needed for cohorting and decisions
How Segment events should flow into lifecycle, CRM, and analytics tools
Develop reports and insights to track lifecycle marketing effectiveness and share findings with key stakeholders
Monitor where users stall, disengage, or churn across acquisition and retention journeys
Propose and ship net-new funnel or lifecycle changes to address observed drop-off points
Refine timing, sequencing, and messaging based on performance
Focus on practical conversion improvements rather than over-engineered solutions
Qualification
Required
5+ years of strong lifecycle marketing experience across acquisition and retention
Ability to think in journeys, personas, milestones, and decision moments
Comfortable working hands-on in lifecycle and CRM tools
Ability to write clear, empathetic, conversion-oriented copy
Data-informed enough to specify instrumentation needs and triggers
Pragmatic, decisive, and comfortable shipping v1 and iterating
Comfortable working in a science-heavy brand and curious about longevity
Strong understanding of email & SMS best practices, deliverability, and compliance (HIPAA, GDPR, etc.)
Preferred
Experience with Segment and lifecycle platforms
Experience building lifecycle programs in healthcare or health-focused subscription businesses
Company
Healthspan
Healthspan is the first-ever digital medical clinic to help patients fight cellular senescence and regain control over the levers of aging that are at the foundation of most age-related chronic diseases.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Daniel Tawfik
Co-Founder
Usman Fahimullah
Chief Design Officer
Company data provided by crunchbase