Protocol Sales Associate, Capital Formation jobs in United States
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Coinbase · 3 days ago

Protocol Sales Associate, Capital Formation

Coinbase is a company focused on increasing economic freedom through crypto and blockchain technology. They are seeking a Protocol Sales Associate to drive awareness and sales of Coinbase’s products to protocol teams globally, manage client relationships, and enhance the product offering through collaboration with various teams.

BitcoinBlockchainCryptocurrencyFinTechTrading Platform
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Comp. & Benefits
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H1B Sponsor Likelynote

Responsibilities

Market Coinbase’s suite of products & services to protocol teams and token issuers on a global basis
Provide white-glove sales and relationship management coverage for token issuers
Structure, negotiate, and execute agreements for protocol specific products: Liquifi, token sales, and prime
Assist senior team members in generating, filtering, and pursuing leads and responding to inbound opportunities
Communicate and align with a broad range of internal and external stakeholders
Work with product leaders to synthesize product feedback from clients to help inform product roadmap
Identify broader cross selling opportunities and leverage other SME’s in the team
Drive client acquisition and manage a portfolio of VIP global clients, ensuring strong, long-lasting relationships
Build rapport and deepen connections with existing clients through frequent, proactive communication, and relationship expansion

Qualification

Sales experienceCrypto industry knowledgeClient relationship managementStrategic thinkingCross-functional collaborationEntrepreneurial mindsetCreative dealmakingTeam collaborationVerbal communication

Required

3+ years relevant experience, preferably in a sales/business development role for a crypto company, trading or custody environment, traditional finance sales (i.e. investment banking), and/or enterprise sales
Fierce passion for the rapidly evolving crypto industry, with a commitment to staying current on the latest trends and innovations
Strong team collaboration - This role crosses all functions of Coinbase (Platform, Consumer, Base, and Institutional) and across all Product, Legal, Marketing, Business Development, and Sales. It is critical that this individual has strong team-working skills
Driven - Individual will need to be a self-starter and motivated to push for results without micro-management
Entrepreneurial - This individual will bring new ideas and methods to the table
Creative dealmaking and commercial opportunity identification
Strong strategic thinking, client-facing communication and interpersonal skills
Strong verbal communication: you can break down complex subjects into simple, logical language
Experience working cross functionally with product, engineering, finance, production, legal, and data

Preferred

Have led the go-to-market of a token launch at a crypto protocol
Involved in sales at a competing custodian, exchange, token sale or crypto trading platform
Experience at a traditional financial institution
Sell side investment banking experience

Benefits

Bonus eligibility
Equity eligibility
Benefits (including medical, dental, vision and 401(k))

Company

Coinbase

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Coinbase is a crypto exchange and wallet platform that allows merchants and consumers to buy, sell, and store digital currencies.

H1B Sponsorship

Coinbase has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (181)
2024 (92)
2023 (96)
2022 (284)
2021 (183)
2020 (66)

Funding

Current Stage
Public Company
Total Funding
$4.46B
Key Investors
ARK Investment ManagementDFJ GrowthTiger Global Management
2025-12-19Post Ipo Equity· $4.2M
2025-08-05Post Ipo Debt· $2.6B
2025-03-04Post Ipo Equity· $8M

Leadership Team

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Brian Armstrong
CEO & Co-Founder
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Alesia Haas
Chief Financial Officer
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Company data provided by crunchbase