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BNY · 1 week ago

VP, Channel Strategy and Integration

New York, NY

Full-time

Onsite

Mid, Senior Level

$81K/yr - $130K/yr

5+ years exp

BNY is a leading global financial services platforms company, and they are seeking a Vice President, Channel Strategy & Integration. This role involves leading cross-functional collaboration to build effective go-to-market campaigns and managing external agency partners to drive creative and strategic deliverables.

Financial Services

Responsibilities

Lead cross-functional collaboration to build effective go-to-market campaigns across owned and paid channels, ensuring a unified and cohesive external approach

Coordinate with channel leads – as well as product and segment marketing – to plan, execute and optimize campaigns and drive channel strategy recommendations

Partner with brand and creative services to ensure creative outputs align to audience needs and business outcomes

Partner with integrated planning team to help ensure successful execution of programs and marketing planning processes

Oversee competitive analysis to inform channel recommendations

Manage external agency partners to drive creative and strategic deliverables

Drive development and adoption of innovative formats and channel execution

Help deliver strong engagement and optimizations across BNY web properties, ensuring campaign journeys are effectively integrated across all channel touchpoints

Establish genuine and collaborative relationships with business stakeholders and external partners to align deliverables with strategic objectives and support commercial outcomes

Operate with high urgency; persist in accomplishing objectives despite obstacles

Work effectively in a highly matrixed organization to increase transparency and solve shared challenges

Qualification

Marketing experienceDigital storytellingProject managementMicrosoft PowerPointAdobe proficiencyCollaborative culture carrierCommunication skillsSelf-starter

Required

Bachelor's degree and a minimum 5-7 years' marketing experience, preferably in financial services

Strong mix of creative, analytic and strategic skills with demonstrated ability to translate complex concepts into compelling digital storytelling

Excellent project management skills with incredible attention to detail

Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment

Proficiency with Microsoft PowerPoint, Word, Excel and Adobe

Strong verbal, written and overall communications skills

Positive, collaborative and personable ‘culture carrier'

Benefits

Generous paid leaves, including paid volunteer time

Flexible global resources and tools for your life’s journey

Access to competitive compensation, benefits, and wellbeing programs

Company

BNY

Glassdoor3.6

For more than 240 years BNY has partnered alongside clients, using its expertise and platforms to help them operate more efficiently and accelerate growth.

Founded in 1784

New York, NY, US

10001+ employees

https://www.bny.com

Funding

Current Stage

Late Stage

Leadership Team

Brian A. Ruane

CEO Government Securities Services & Global Client Management

Chris Kearns

CEO, Depositary Receipts

Recent News

PR Newswire

BNY to Manage U.S. Department of the Treasury's Largest Prepaid Debit Card Program for Federal Benefits - Direct Express®

2024-11-21

PR Newswire

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2024-11-01

PRNewswire

MUFG Bank, Ltd. Launches MUFG CashFolio™ Leveraging BNY's LiquidityDirect® Capabilities

2024-10-28

Company data provided by crunchbase