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Caesars Entertainment · 18 hours ago

Database Marketing Analyst (Corporate)

Las Vegas, NV

Full-time

Hybrid

Mid Level

3+ years exp

Caesars Entertainment is the largest casino-entertainment company in the U.S., dedicated to providing extraordinary experiences. The Database Marketing Analyst is responsible for processing list requests, building and maintaining corporate database tools, and ensuring data security while supporting marketing initiatives.

Food and Beverage

Responsibilities

The ability to write queries to extract data from multiple databases and summarize data for meaningful data comparisons is critical to this position, with expert level knowledge of the relational databases, including table and join structures, what the data means, and what the data can be used to measure

Helps define requests for support from other business areas, especially properties

Supports clients in developing strategic database marketing segmentation programs which improve marketing efficiencies

Follows suppression processes to ensure that we are in compliance with our legal obligations to suppress prohibited individuals from our mailings

Manages all queries and list requests to ensure confidentiality of guest information

Cross Property lists

Execute cross property lists and deliver within required time parameters to property marketing teams

Daily Coordination of DAT Team

Ensure all lists are provided on time and are accurate

Responsible for Adhoc Data Pulls

Understanding and interpreting the needs of Marketing Requests

Qualification

SQLData manipulationDatabase architectureProject managementOrganizational skillsInterpersonal skillsCommunication skills

Required

Quantitative college degree or equivalent work-experience

3+ years of experience in complex data manipulation and/or advanced programming

Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

Strong organizational and facilitating skills. Detail oriented

Ability to prioritize and manage time

Knowledge of relational database query tools, including reading and writing SQL

Ability to develop and maintain detailed project plans and ensure completion of associated tasks. Must respond quickly and effectively to changing business environment

Understanding of Marketing systems and database architecture. Ideally, has previous exposure to Caesars databases and tools

Outstanding organizational skills are a must, as is the ability to manage multiple priorities simultaneously

A team player with extremely strong data mining communication and interpersonal skills