Barco Products · 1 day ago
Content Marketing Specialist
Batavia, IL
Full-time
Onsite
Entry, Mid Level
$60K/yr - $80K/yr
2+ years expBarco Products is seeking a Content Marketing Specialist to plan, write, and manage marketing content that drives awareness, engagement, and conversion across key channels. This role involves combining content strategy, hands-on copywriting, and project management to deliver high-quality campaigns aligned with business goals.
E-CommerceFurnitureLightingManufacturing
No H1B
U.S. Citizen OnlyHiring Manager
Patti Romanowicz
Responsibilities
Develop content calendars and campaign-level content plans that support marketing objectives, launches, and key initiatives across channels (web, email, social, blog, paid, print)
Write clear, compelling, and on-brand copy for press releases, landing pages, emails, ads, social posts, video scripts, and other marketing assets, tailoring tone and messaging to audience and channel
Own end-to-end content project management: gather requirements, create briefs, define timelines, coordinate stakeholders, track progress, and ensure on-time delivery of assets
Collaborate with designers, marketers, and subject matter experts to turn ideas and insights into well-structured content and campaigns
Optimize content for SEO, readability, and conversion, including keyword integration, clear calls to action, and thoughtful structuring of headlines and body copy
Maintain and enforce content and brand guidelines to ensure consistent voice, style, and quality across all materials
Monitor performance of content (traffic, engagement, leads, conversions) and use insights to refine content topics, formats, and messaging over time
Maintain an organized library of content assets, tracking versions, approvals, and usage across channels
Qualification
Required
Bachelor's degree in marketing, communications, journalism, English, or a related field, or equivalent practical experience
2–4 years of experience in content marketing, copywriting, or related roles, with a portfolio that demonstrates strong writing across multiple formats and channels
Proven ability to manage multiple content projects simultaneously, with strong organizational skills and attention to detail
Solid understanding of digital marketing fundamentals, including SEO basics, email marketing, and social media content best practices
Excellent written and verbal communication skills, with the ability to break down complex topics into clear, engaging content
Strong project management skills, including planning, prioritization, and stakeholder coordination in fast-paced environments
Comfortable working with content and project tools (e.g., editorial calendars, task management platforms, basic analytics dashboards)
Collaborative mindset, openness to feedback, and a proactive approach to improving processes and content quality
Benefits
401(k) with up to 4% match, fully vested on day one!
Healthcare insurance - medical, dental, vision insurance
Life, accident and disability insurance
Paid holidays and Paid Time Off (PTO)
Medical and Dependent Savings Accounts (HSA, FSA)
Employee Assistance Program
Hybrid Work Environment- up to 6 days per month work from home
Company
Barco Products
Barco Products is a web store that provides outdoor furniture, parking lot products, safety equipment, waste disposal & lighting solutions.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-08-08Acquired
Recent News
2025-05-24
2025-05-17
Company data provided by crunchbase