Replimune · 1 week ago
Director, Omnichannel Marketing
Woburn, MA
Full-time
Hybrid
Director/Executive
$208K/yr - $270K/yr
10+ years expReplimune is a company dedicated to revolutionizing cancer treatment through innovative therapies. The Director of Omnichannel Marketing will be responsible for developing and executing comprehensive omnichannel marketing strategies aimed at engaging healthcare professionals and patients, while collaborating with various teams to enhance campaign effectiveness.
Biotechnology
Responsibilities
Develop a comprehensive, organizational-wide, and best-in-industry Omnichannel strategy and capability aimed at maximizing Share of Voice (SOV) across all relevant personal and non-personal channels for key audiences
Emerge as the resident expert in omnichannel healthcare marketing technology, new capabilities, and emerging & future trends for the organization
Lead the optimization of all digital channels targeting healthcare professionals (HCPs) and consumers (patients and caregivers) ensuring the delivery of impactful content and experiences
Collaborate with Brand Marketing, Market Access, Medical Affairs, Clinical Development/Operations, and Data & Analytics, to understand functional business needs, identify opportunities, and support and facilitate the development and execution of campaigns
Partner with key team members in the development and execution of key marketing materials across digital and non-personal promotion channels
Develop a robust set of Objectives (OKRs) and Key Performance Indicators (KPIs) across campaigns to measure the effectiveness of marketing initiatives across all channels that are agreed upon and socialized across key stakeholders
Serve as a liaison between Business Owners, Insights and Analytics and Operations to inform the development of our MarTec development, Data Strategy, Channel Strategy, and Messaging
Utilize data-driven insights to continuously refine and improve results
Encourage innovation and experimentation to stay ahead in a rapidly evolving market landscape
Proactively collaborate with legal, regulatory, and compliance stakeholders to ensure compliant development and execution of all campaigns and tactics
Effectively manage and maintain relationships with Agency Partners, external vendors and/or contractors
Qualification
Required
Bachelor's degree in Marketing, Business, Healthcare, or related field; advanced degree preferred
10+ years of experience in pharmaceutical or healthcare marketing, healthcare consulting, or healthcare agency experience, with a focus on omnichannel strategy and digital marketing
Demonstrated ability to develop and merge business, technology, marketing, scientific, and clinical acumen
Proven track record of developing and implementing successful omnichannel marketing campaigns
Experience working with Key Customer / Thought Leader marketing, and KOLs to develop campaigns
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams
Experience managing budgets and optimizing marketing spend for maximum impact
Proven skills in strategic and critical thinking in dynamic and face paced environments
Excellent written and communication skills
Proven ability to influence without authority and work with cross-functional teams in the development and delivery of brand strategic imperatives
Proven ability in managing external agencies and vendors
Proven project / program management experience
Preferred
Experience in Oncology or specialty care products preferred
Benefits
Medical, dental, and vision insurance
401k match
Flexible time off
Paid holidays including year-end shutdown
Company
Replimune
Replimune's mission is to revolutionize cancer treatment with therapies designed to activate a powerful and durable full-body anti-tumor response.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Emily Hill
CFO of Replimune
shawn glidden
SVP General Counsel, Chief Compliance Officer & Corporate Secretary
Company data provided by crunchbase