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Replimune · 1 week ago

Director, HCP Marketing

Woburn, MA

Full-time

Hybrid

Lead/Staff, Director/Executive

$208K/yr - $270K/yr

5+ years exp

Replimune is a company dedicated to revolutionizing cancer treatment with innovative therapies. The Director of HCP Marketing will lead the marketing efforts for their first product, RP1, focusing on developing and executing strategic marketing plans to ensure commercial success.

Biotechnology

Responsibilities

Lead RP1 marketing, working with a cross functional launch team to develop and execute the marketing strategies for the initial launch of RP1 in PD-1 failed melanoma

Lead and create marketing product positioning in collaboration with Market Insights and Analysis

Identifies and seeks input from internal and external experts (KOLs, Patients, Caregivers, & Advocacy groups) to ensure our Go To Market tactical plans achieve the highest ROI as possible

Manages commercial advisory board meetings to ensure insights are gathered to inform launch strategy

Develop actionable launch strategies and plans along with KPIs to measure against

Collaborates and plays a leading role in the annual strategic brand plan and tactical plan

Establish effective partnerships cross functionally including insights & analytics, medical affairs, R&D, market access, regulatory, operations, and others to ensure success of the launch

Lead contact for HCP AOR, campaign development, and personal and non-personal strategies

Manage multiple agency relationships and budgets that effectively achieve desired goals that are balanced with the financial objectives of the broader commercial organization

Ensure compliance with corporate policies and procedures, as well as US healthcare laws and regulations

Qualification

Oncology marketing experienceLaunch experienceStrategic planningLife sciences industryCross-functional collaborationCommunication skillsProblem-solving skillsPresentation skillsAdaptability

Required

Bachelor's Degree

5-7+ years' experience in marketing, sales, or other commercial roles in the life sciences industry (directly or as a consultant / vendor), preferably including 2-3+ years working in oncology solid tumors or other related specialty areas

Launch experience in oncology or specialty care products is required

Strong written and verbal communication skills

Strong presentation skills appropriate to senior stakeholders

Ability to lead, collaborate and influence cross-functional teams within an organization

Flexible, adaptable, diplomatic, and able to effectively deal with ambiguity and solve problems through innovative thinking

Possesses a good blend of strategic and operational experience with the ability to see the big picture and strong attention to detail

Ability to conduct business travel outside Massachusetts approximately 10-25% of time (Post-Covid requirement)