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Obsidian Security · 1 day ago

Field Marketing & Events Coordinator

United States

Full-time

Remote

Mid, Senior Level

$77K/yr - $84K/yr

5+ years exp

Obsidian Security is a company focused on securing SaaS applications and is seeking a Senior Field Marketing Manager to lead marketing activities across North America. The role involves building relationships, executing field marketing strategies, and collaborating with sales and marketing teams to drive awareness and demand.

ComputerCyber SecurityNetwork SecuritySaaS

Responsibilities

Work creatively and collaboratively with the Marketing, Sales, and BD teams to execute a strong field marketing strategy that nurtures our pipeline from early to late stage and closed/won

Track, measure and share the impact of every program, experiment and failure (they happen!)

Manage overall budget and spend to deliver a significant return on the $ but also capture the anecdotes and engagements that we know close deals

Partner with sales leadership on territory planning

Be an advocate for the sales department and help the rest of the marketing department understand their priorities

Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support

Work closely with our partnerships team to build strong co-marketing relationships within our Technology and System Integrator partners

Leverage data to make intelligent, informed recommendations, decisions, and forecasts regarding our demand generation strategies, target account plans, and paid investments

Drive new levels of cross-channel and integrated marketing and ensure our marketing activities are aligned and planned well in advance

Qualification

Field Marketing ExperienceB2B SaaS ExperienceData AnalysisSales CollaborationCampaign ExecutionDetail-orientedCreative ThinkingCustomer FocusOrganizational Skills

Required

5+ years of relevant Field and or Partner Marketing experience

5-7 years of working in the B2B SaaS Space

Experience working with and supporting international sales teams

Ability to develop close trusting relationships with sales as well as collaborate effectively with marketing and product

You are outcome driven, analytical, customer first and have a track record of executing creative, impactful field marketing programs for executive and practitioner audiences

You have a proven track record of working collaboratively with prospects, customers, sales, marketing and the exec team to impact early and late stage pipeline

You set a high bar in everything you and your team do - quality, creativity, execution, productivity and of course balance

You're extremely detail-oriented and organized, and able to meet deadlines

Experience with supporting both direct sales and channel sales teams