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BISSELL Homecare, Inc. · 23 hours ago

Product Manager - Rental Rug Doctor

Grand Rapids, MI

Full-time

Onsite

Mid, Senior Level

4+ years exp

BISSELL Homecare, Inc. is a leader in the small appliances industry and is looking for a Product Manager to join their team. The role involves developing and implementing product innovation and marketing strategies for the Rental and Rug Doctor businesses, while collaborating with various departments to launch and manage products.

Manufacturing

Responsibilities

In conjunction with marketing director and sales, develops line objectives, channel management and distribution strategies. Work with key accounts to develop and improve product line productivity, gross profit and assist in maximizing customer satisfaction

In conjunction with sourcing, work to find appropriate product opportunities and cost reduction opportunities

Develops and manages appropriate merchandising, packaging and point of purchase for both product and rental lines

Analyzes, tracks and measures sales and share data to identify insights to drive business performance

Monitors, measures and optimizes promotional pricing strategy to optimize topline growth and bottom-line results

Leads category business reporting to align cross functional partners in business results and identify needs continuous optimization of in market plans

Monitors competitive strategic and tactical activities. Develops appropriate strategies and/or new launches

Ability to communicate effectively with top management, project team members, manufacturing units, and all other Associates

Works closely with other team members of the product business unit team and other support groups to meet timelines and budget objectives

Be aware of the voice of the consumer on all projects to ensure that their needs are addressed. Utilize consumer insights to drive positioning, copy and claims

Understand and be held accountable for all the category’s goals (including profitability). In conjunction with marketing director, develop and execute tactical initiatives and implement strategy to meet or exceed these goals

Understand and assist in the annual plan and update development process

Is available for marketing and sales projects as needed

May be required to perform other duties as assigned

Qualification

Product developmentConsumer marketingCross-functional leadershipAnalytical skillsP&L managementBusiness case presentationGlobal business acumenSelf-managementLearning versatilityDelivers resultsJudgmentManagerial courageContinuous improvementMBANPD experienceIRI experienceNielsen data experienceDecision making