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Geron Corporation · 1 day ago

Assoc. Dir/Director, Peer-to-Peer Marketing

United States

Full-time

Remote

Lead/Staff, Director/Executive

$170K/yr - $245K/yr

5+ years exp

Geron Corporation is seeking a Director of Peer-to-Peer Marketing to lead marketing initiatives and engage with key opinion leaders. The role involves collaborating with cross-functional teams to implement strategies aligned with business goals and managing P2P marketing budgets and compliance.

BiopharmaBiotechnologyHealth DiagnosticsOncologyPharmaceutical

Diversity & Inclusion

Responsibilities

Leads national advisory boards for RYTELO with some support from other team members

Leads development of the RYTELO speaker bureau content and training

Supports RM team with the execution of third-party driven P2P programming and regional advisory boards/focus groups

Participates in OL engagement strategy and advocacy plan as part of the team

Understands brands' strategic plans and incorporates into all deliverables

Monitors the oncology MDS landscape seeking out key insights and areas of opportunity to support ongoing marketing efforts

Collaborates closely with the HCP promo team to ensure broad communication of advisor insights and alignment on marketing direction

Works cross functionally to ensure scientifically accurate and compelling presentations

Manages and provides directions to key agency partners to deliver on key strategic and tactical initiatives

Manages P2P marketing initiatives budget for assigned efforts

Ensures compliance with all relevant laws, regulations, and policies

Assists in analyzing moderately complex problems and situations, provides logical recommendations, and leads any required action planning

Travel domestically up to 30% of the time; may include overnight and weekends

Qualification

Pharmaceutical marketingOncology product launchMarketing strategy developmentFDA complianceProject managementCommunicationTeam playerTime managementInterpersonal skillsProblem solving

Required

Bachelor's degree in life sciences discipline and a minimum of 7 years of relevant industry experience or advanced degree with 5 years of relevant industry experience

History of successful pharmaceutical/biotechnology marketing and/or medical affairs in specialty categories

Proven track record of marketing fundamentals, including advisory boards, brand plan development, and execution

Experience with developing and executing marketing strategies and tactics and interactions with field-based teams

Prior oncology product launch experience required; injectable and/or infusion experience a plus

Possess a thorough understanding of FDA, OIG, HIPAA, and PhRMA Code to ensure compliance with internal and external guidelines and SOPs

Must be a strong team player who can effectively work cross-functionally in a matrix environment

Proficiency in Microsoft Office products and virtual engagement platforms

Strong communication and presentation skills

Excellent time management skills

Strong interpersonal skills and ability to establish, maintain, and grow professional relationships

Strong initiative and ability to work independently

High performer with the ability to set a vision and collaborate across a diverse group of internal and external stakeholders from a variety of disciplines, levels, and cultures

Strategic thinker with an innovative mindset and a track record of making recommendations, while incorporating a diverse set of stakeholder input and feedback

Exceptionally strong verbal communication and writing skills, including the ability to simplify complex scientific topics through storytelling

Clear demonstrated understanding of the pharmaceutical regulatory requirements and impact on developing marketing materials

Possesses the strong problem solving, entrepreneurial thinking, and confidence needed to work successfully within a fast paced and dynamic environment

Strong project management skills, including timeline and budget management, planning, prioritization, objective setting, meeting management, plan execution, and performance management

Benefits

Medical

Dental

Vision

Life insurance

Flexible spending accounts

Disability insurance

Supplemental health insurance

401(k) retirement savings plan

Employee stock purchase plan

Generous time off program that includes the eligibility to accrue 160 hours of vacation during each full year of employment

64 hours of sick leave

9 standard paid holiday days off

Paid leave for certain life events

Company

Geron Corporation

Geron is a biopharmaceutical company that is charting a new course with the goal to deliver innovative treatment options for people living with blood cancer.

Founded in 1990

Foster City, California, USA

201-500 employees