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U.S. Soccer Federation · 18 hours ago

Senior Manager, Match Day Marketing (Independent Consultant)

Atlanta, GA

Contract

Onsite

Senior Level

7+ years exp

U.S. Soccer Federation is dedicated to promoting soccer as a transformative force in American communities. They are seeking a Senior Manager for Matchday and Growth Marketing to lead strategic marketing campaigns that enhance fan engagement and expand the Federation's audience. The role involves collaboration across teams to optimize the matchday experience and drive ticket sales while implementing digital growth strategies.

FitnessNewsPublishingSocial MediaSports

Growth Opportunities

Responsibilities

Develop and execute integrated marketing campaigns to drive ticket sales, attendance, and fan engagement for U.S. Soccer controlled national team matches

Collaborate with Events & Ticketing, Partnerships, Event Operations, Brand, Content, Social and Communications teams to deliver best-in-class matchday experiences

Lead creative thinking and development of promotional assets (paid media, digital, social, email, in-stadium activations)

Create, deliver and measure a holistic go-to-market plan for matches inclusive of goals and the full marketing mix from announcement to matchday in domestic and international markets

Develop and drive match announcement strategy specifically for senior national team events, working closely with Local Organizing Committees (LOCs) and Sports and Entertainment Commissions (SECs) in local markets plus External Communications and Content teams to drive immediate impact and ticket sales

Act as the central hub for all Matchday-related activities, anticipating challenges and proactively addressing issues before they escalate

Lead all Matchday external and internal marketing planning and delivery meetings, establishing and managing meeting cadences, and ensure effective communication across teams

Manage and provide regular updates to key stakeholders on all matchday projects and initiatives

Oversee the match announcement process, bringing innovative and creative approaches to execution

Focus on proposition development and match storylines for matches in partnership with Brand, Events & Ticketing, Communications and Content teams

Collect, manage, organize and present campaign reporting to share performance and learnings with cross functional and senior leadership teams

Collaborate with analytics and product teams to communicate data and technical requirements for performance marketing needs and prioritize initiatives based on business objectives

Lead digital marketing strategies focused on fan acquisition, engagement, and retention across paid media, CRM, and owned channels

Partner with Content, Digital, and Data Analytics teams to design growth campaigns that expand reach, drive conversions, and maximize lifetime value of fans

Provide strategic guidance to team members and cross-functional partners

Champion a fan-first mindset within the organization, advocating for innovative approaches to deepen connections with U.S. Soccer supporters

Maintain and take ownership of marketing initiatives to help drive awareness to U.S. Soccer events and programs by tracking goals, KPI’s and forecasts

Manage marketing approach and media strategy to scale impact of match announcements and drive conversion (sales)

Lead relationship with key agency stakeholders and digital buyers to drive forward U.S. Soccer’s marketing and revenue goals

Leverage data-driven insights and A/B testing to improve campaign performance and efficiency

Develop and manage performance marketing budgets, reporting on ROI and key metrics

Manage agency and vendor relationships to deliver high-quality, on-brand campaigns

Collaborate with sales team to drive ticket sales, acquire new fans and Insiders (loyalty members) through all marketing channels including paid search, SEO, affiliate and paid social in partnership with marketing

Work with creative and marketing teams to lead the testing pipeline

Develop strategies to enhance segmentation, targeting, personalization and reach across paid channels

Optimize vendor relationships to increase performance and process efficiency while holding vendors and partners accountable to KPI goals

Incorporate local market nuances into planning and execution to ensure tailored, relevant experiences

Create in-market relationships with CVBs, Sports Commissions and local organizations to help drive interest in awareness in events

Partner with local influencers and creators to drive awareness and conversion for matches

Bring exciting and brand-new ideas localized for announcements

Qualification

Live event marketingDigital marketing strategiesIntegrated marketingCampaign managementFan engagement strategiesData-driven insightsProject managementMicrosoft SuiteSpanish language skillsLeadership skillsCommunication skills