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Tia · 22 hours ago

Director, Care Strategy & Innovation

United States

Full-time

Remote

Director/Executive

$150K/yr - $190K/yr

8+ years exp

Tia is dedicated to transforming women's healthcare by creating services that improve health outcomes. As the Director of Care Strategy & Innovation, you will shape the strategic direction of care products and ensure they meet the needs of patients and providers, driving retention and delivering on Tia's mission of integrated care.

AppsFitnessHealth CareMental HealthWellness

Responsibilities

Define and own the strategic vision and roadmap for Tia's care offerings, ensuring alignment with overall company mission, business goals, and market dynamics. This includes evaluating new opportunities and curating a comprehensive strategy with other leaders across the organization

Drive the vitality of the care portfolio by owning demand generation and utilization; translate clinical & care value into measurable growth across revenue targets and member loyalty (NPS)

Translate overarching business strategy into actionable and innovative care strategies, ensuring our offerings are competitive and responsive to user needs

Deeply understand the market and competitive landscape, leveraging insights to inform strategic decisions and identify new areas for innovation

Translate complex user insights and market trends into a compelling product strategy, continuously evolving our understanding of user desires and competitive landscapes through advanced research and innovative insight generation

Drive the care product strategy within the company's OKR framework, generating a clear CSI roadmap that inspires buy-in and organizational alignment

Lead the end-to-end lifecycle of care products, from initial concept and design through launch, performance evaluation, and continuous iteration. This involves developing hypotheses, designing and executing experiments, and making data-driven decisions to optimize offerings

Deeply understand and communicate product performance to all key stakeholders, leveraging dashboards, qualitative feedback (e.g., user interviews), and comprehensive reports to measure success against higher-level goals

Champion a culture of continuous improvement, using metrics and performance insights to iterate on the product roadmap and secure organizational buy-in for strategic adjustments

Serve as the primary liaison and strategic partner across critical functions, including clinical operations, care teams, finance/biz ops, brand, design, and marketing, to effectively bring care products to fruition

Drive cross-functional decision-making and process implementation by effectively leveraging OKR and KPI processes

Oversee the creation of robust documentation (e.g., PRDs, product specs, briefs, content, research) to empower design and product teams, ensuring alignment and clear communication throughout the complex product development lifecycle

Lead strategic product launches in close partnership with marketing, defining product positioning and messaging to maximize utilization and strengthen our brand presence with users

Ensure consistent and effective education across the organization regarding the user, market landscape, and specific product lines to maintain shared understanding and drive success

Qualification

Strategic roadmap developmentData analysis skillsProduct management principlesCross-functional leadershipService line product developmentMembership programsHypothesis generationCollaborationCommunicationProblem-solving

Required

Visionary strategic thinker with extensive experience in driving demand and utilization for complex service-based products within a dynamic market

Proven ability to translate high-level business strategy into concrete, actionable care strategies and roadmaps

Exceptional data analysis and performance management skills, with a proven ability to design and implement frameworks for evaluating and optimizing care offerings at scale, including hypothesis generation, A/B testing, and rapid iteration

Demonstrated ability to lead and influence large-scale, cross-functional initiatives and senior stakeholders in highly matrixed environments

Deep expertise in product management principles and optimizing operational workflows within a healthcare context

Experience across various care strategy domains, which may include service line product development, membership programs, or strategic integrations

8+ years of progressive experience in product management, strategic program management, or service line development within healthcare