Minuteman Food Mart ยท 1 week ago
Manager, Social Media & Corporate Brand
Elizabethtown, NC 28337
Full-time
Onsite
Mid LevelMinuteman Food Mart is a family-oriented company dedicated to improving the lives of its customers and team members. They are seeking a Social Media & Corporate Brand Manager responsible for developing and executing a comprehensive social media strategy and overseeing the company's brand identity across various platforms.
Food and BeverageLoyalty ProgramsMobile Apps
Responsibilities
Manage Hometown Rewards loyalty program for Minuteman
Develop and implement a comprehensive social media strategy for the company, encompassing various platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, etc
Create and curate engaging and relevant content for social media channels that align with the brand's identity and target audience
Monitor social media accounts, respond to comments, messages, and mentions, and engage with followers to build and maintain a positive online presence
Analyze social media metrics and insights regularly to assess the effectiveness of campaigns and make data-driven decisions to improve performance
Stay up-to-date with social media trends, new platforms, and best practices to continuously enhance the company's social media presence
Define and maintain the company's brand identity, ensuring consistency across all marketing and communication channels
Develop and implement brand guidelines and standards, ensuring all internal and external communications align with the brand's image and values
Collaborate with various departments, including marketing, design, and communications, to ensure brand consistency in all trade show and marketing materials and initiatives
Oversee the creation of brand assets, such as logos, marketing collateral, and promotional materials, to ensure they accurately represent the brand's image
Manage brand reputation and crisis communications, addressing any issues that may arise and protecting the brand's integrity
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
Proven experience in social media management and brand management, preferably in a corporate setting
Strong understanding of social media platforms, analytics tools, and trends
Excellent written and verbal communication skills with the ability to create compelling and engaging content
Creative mindset with the ability to think outside the box to develop innovative social media campaigns
Analytical skills to interpret data and insights, making data-driven decisions to improve strategies
Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously
Knowledge of the industry and competitors, enabling the ability to adapt strategies to remain competitive
Preferred
Experience in crisis management and handling negative feedback on social media is a plus
Benefits
Family first atmosphere
Benefits to fit your needs
Competitive Total Compensation Plans
Paid time off in your first year
Team first environment
Paid Gym Memberships
Monthly teambuilding exercises
Everyday Pay if needed
Flexible Schedules to attend family events
Professional Training
Advancement opportunities
Leadership Training
Company
Minuteman Food Mart
Minuteman Food Mart is a convenience store company that provides fuel, grab-and-go meals, and everyday essentials.
Founded in 1976Elizabethtown, North Carolina, USA
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase