Yum! Brands · 1 day ago
Sr. Manager, Integrated Paid Media
Irvine, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$157K/yr - $175K/yr
10+ years expYum! Brands, the parent company of Taco Bell, is seeking a Senior Manager, Integrated Paid Media to lead the development and execution of integrated paid media strategies for critical business initiatives. This role focuses on driving transaction growth and customer acquisition through innovative media strategies and cross-functional leadership.
Food and BeverageHospitalityRestaurants
No H1B
Responsibilities
Lead Paid Media Planning & Strategy for 2026 across calendar initiatives (Value, Category Entry Points, and major cultural/sporting tentpoles)
Develop and oversee channel strategies (TV/CTV, Audio, Paid Social, Mobile, YouTube, Local Test & Learn) to drive transactions and optimize GTM execution
Integrate media with business goals by aligning pillar campaigns, role of channel, and audience strategies; partner with MarCom, creative, and experience teams for seamless execution
Revolutionize Value-Added Strategy and connect it to calendar campaigns to fuel meaningful transaction growth
Drive measurement and optimization through MMM inputs, campaign performance analysis, and cross-funnel investment learnings
Partner with agencies (AOR, media, creative) to lead TV/CTV upfronts, negotiate, and deliver innovative media solutions
Influence and educate stakeholders by presenting strategies and learnings to leadership, cross-functional teams, and agencies; create share-outs and self-service tools
Manage and develop the paid media team, providing vision, coaching, and collaboration across peers in Value, Innovation, and Category Entry Points
Qualification
Required
Bachelor's Degree in Marketing, Business, Communications, or equivalent experience
10+ years of experience in Media (brand/client-side or agency leadership)
3+ Years in a management/leadership role
Proven ability to lead, coach, and develop high-performing teams
Strong leadership presence with the ability to translate strategy into execution and influence at all levels, including C-Suite
Digital first mindset and Deep expertise in cross-channel paid media (linear TV, CTV, digital video, audio, paid social, mobile)
Demonstrated success in leveraging data, insights, and analytics to guide media targeting, optimization, and performance
Strong background in budget management and planning for multi-million-dollar paid media investments
A strategic thinker and self-starter who thrives in a fast-paced environment with shifting priorities
Understanding of customer data platforms (CDPs), attribution, and measurement in paid media
Track record of driving customer acquisition, penetration, and frequency growth through paid media strategies
Benefits
Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name
Company
Yum! Brands
Yum! Brands is a quick-service restaurant brand that primarily operates the likes of KFC, Pizza Hut, and Taco Bell.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$3.5B2025-09-09Post Ipo Debt· $1.5B
2024-04-26Post Ipo Debt· $2B
1997-09-26IPO
Leadership Team
Christopher Turner
Chief Executive Officer
Ranjith Roy
Chief Financial Officer
Recent News
2026-01-03
The Independent
2025-12-29
London Evening Standard
2025-12-29
Company data provided by crunchbase