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Breckenridge Grand Vacations · 23 hours ago

Lead Generation Coordinator

Breckenridge,CO,US

Full-time

Onsite

Entry, Mid Level

$27.25/hr - $32/hr

2+ years exp

Breckenridge Grand Vacations is a locally owned resort developer with a 40-year history in Summit County. They are seeking a Lead Generation Marketing Coordinator to craft digital campaigns, optimize lead generation strategies, and collaborate with a team to enhance guest experiences.

ConstructionReal Estate

Culture & Values

Responsibilities

Plan, execute, and optimize digital lead generation campaigns (Facebook, Instagram, paid social, etc.)

Conduct A/B and multivariate testing to improve ad performance and reduce cost per lead

Write and edit ad copy, email content, and creative messaging for campaigns

Monitor trends and implement innovative strategies to enhance lead quality and volume

Develop and manage online contests to drive lead acquisition

Coordinate prize fulfillment and partnerships with sponsors

Ensure compliance with contest rules and regulations

Create and schedule lead-focused social media content and ads

Engage with audiences and manage customer communications on social platforms

Collaborate with creative teams to produce photos, videos, and blog content

Assist with WordPress updates, form creation, and landing page optimizations

Implement tracking pixels (Facebook, Google) and troubleshoot technical issues

Manage relationships with third-party advertising partners

Work cross-functionally with marketing, creative, and compliance teams

Track campaign performance using Google Analytics, Facebook Insights, etc

Report on KPIs (leads generated, cost per lead, conversion rates) and recommend improvements

Support large-scale video productions and create short-form social videos

Assist with other marketing projects as needed

Qualification

Digital marketingLead generationSocial media advertisingCopywritingGoogle AnalyticsWordPressA/B testingSEOEmail marketingProject managementCommunication skills

Required

Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field OR equivalent work experience

Minimum of 2 years of experience in digital marketing, lead generation, or social media advertising

Proven experience managing paid social campaigns (Facebook Ads Manager, Instagram, Google Ads, etc.)

Strong copywriting and content creation skills for ads, emails, and social media

Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

Familiarity with WordPress, Google Analytics, and CRM platforms

Ability to analyze data, track KPIs, and optimize campaigns for performance

Strong organizational and project management skills

Excellent written and verbal communication skills

Preferred

Experience with A/B testing and conversion rate optimization (CRO)

Knowledge of HTML, basic web development, or UX principles

Familiarity with design tools (Photoshop, Canva) and video editing

Experience with email marketing platforms (Mailchimp, HubSpot, etc.)

Understanding of SEO and content marketing strategies

Previous work in the timeshare, hospitality, or real estate industries

Certifications in Google Ads, Meta Blueprint, or digital marketing

Benefits

Health, vision, and dental insurance plans

Company-paid life insurance coverage

Voluntary Life and Accidental Death/Dismemberment Insurance

HSA and FSA-Dependent Care Accounts

Retirement plan

Generous paid time off (PTO) and sick leave to support work-life balance

Volunteer Time Off - Paid opportunities to give back to Summit County

Bereavement leave

Biannual bonuses

Tuition Reimbursement Program

Employee Wellness programs to support physical and mental health

Lifestyle perks: Ski/Rec center pass loan programs, lodging and gear discounts, sporting/concert event tickets, pet insurance partner discounts and access to Summit Medallions: Occasional-use transferable passes for access to 6 premier resorts (A-Basin to Vail) via owners’ program.