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NYDAC · 1 day ago

Assistant Brand Manager - Residential Markets

York,PA,US

Full-time

Hybrid

Entry, Mid Level

2+ years exp

NYDAC is seeking an Assistant Brand Manager for their Residential channel marketing team. This role focuses on executing marketing plans, managing social media engagement, and supporting sales initiatives to ensure consistent brand messaging and customer satisfaction.

ConstructionEventsField Support

Responsibilities

Partner with the Brand Manager to execute marketing plans for the Residential channel

Coordinate and manage timelines for product launches, seasonal campaigns, and collections

Collaborate with cross-functional teams to ensure consistent brand messaging and positioning across all touchpoints

Execute marketing materials and tools needed in-market to drive sales, including sell sheets, brochures, digital assets, and product launch kits, ensuring timely distribution to the field

Coordinate with the Brand Manager and sales leadership to gather feedback from the field and adapt marketing tools to meet evolving needs

Support local sales initiatives with region-specific assets and event materials

Own day-to-day organic social media planning, scheduling, and posting

Engage directly with followers, influencers, and brand fans across platforms

Monitor and respond to social media conversations in real time, escalating as needed

Monitor and manage product reviews across third-party platforms (e.g., Bazaarvoice, retail partner sites, and our own site)

Collaborate with internal teams (Customer Service, Quality, Sales) to resolve customer concerns and address negative feedback in a timely, brand-aligned way

Track trends and report actionable insights

Coordinate trade show logistics including materials, messaging, and booth branding

Serve as the point person for cross-functional marketing project execution

Maintain timelines, status updates, and ensure alignment with broader marketing strategy