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Ascension · 2 months ago

Digital Content Specialist

United States

Full-time

Remote

Entry, Mid Level

$62K/yr - $87K/yr

2+ years exp

Ascension is a leading non-profit, faith-based national health system, and they are seeking a Digital Content Specialist to develop and optimize high-quality digital content that supports their mission and growth goals. The role involves collaborating with various teams to ensure patient-facing web content is consistent, compelling, and measurable across platforms.

CharityHealth CareHospitalNon Profit

Responsibilities

Work with Content Managers to create, edit, and publish content for web pages, microsites, blogs, and campaign landing pages using the CMS

Apply brand voice, editorial guidelines, and compliance standards across all content

Manage content workflows, approvals, and translation processes as needed

Ensure accessibility, SEO optimization, and metadata governance for all digital content

Collaborate with the Director of Earned Channels to adapt and extend content into Web, social, and thought leadership channels

Monitor digital reputation channels (e.g., Google Business Profiles, review platforms) to support proactive storytelling and consumer trust

Assist in aligning web content with SEO, media coverage, and patient engagement campaigns

Adopt approved structured content standards (taxonomy, tagging, schema, metadata)

Ensure compliance with 504 accessibility, HIPAA, and regulatory requirements

Partner with analytics teams to track and report on content performance, earned media impact, and patient engagement

Work cross-functionally with Product, Marketing, SEO, Social Media, and Ministry Marketing teams

Support the Director of Content Development in advancing content governance frameworks, editorial calendars, and operational models

Contribute to a culture of continuous improvement through testing, analytics, and feedback loops

Qualification

Digital content creationSEO optimizationCMS platformsProject management toolsInfluenceVendor relationship managementComfort in matrixed environmentsInterpersonal skillsCollaborative mindset

Required

High School diploma equivalency with 2 years of cumulative experience OR Associate's degree/Bachelor's degree OR 4 years of applicable cumulative job specific experience required

Bachelor's degree in Communications, Marketing, Journalism, Digital Media, or related field

2–4 years of experience in digital content creation, web publishing, or content marketing

Experience with CMS platforms (Sitecore, Adobe, or similar); understanding of component-based authoring preferred

Excellent communication and interpersonal skills; able to work effectively across cross-functional teams

Proficiency with project management tools (e.g., Smartsheet, Jira, Asana, MS Project)

Strong writing and editing skills with attention to detail

Working knowledge of SEO, accessibility (WCAG), and analytics tools (GA4, Looker)

Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment

Collaborative mindset with experience working across functions and reporting lines

Ability to influence stakeholders and drive decisions

Experience managing vendor relationships and contracts

Comfort working in matrixed or enterprise environments