Tillster · 2 days ago
Lead Martech Solutions Engineer
United States
Full-time
Remote
Senior Level, Lead/Staff
$150K/yr - $170K/yrTillster is a company focused on empowering restaurants and consumers globally. They are seeking a Lead Martech Solutions Engineer responsible for architecting and implementing scalable, privacy-compliant data collection and activation solutions across web and mobile platforms, bridging marketing, engineering, and data governance.
E-CommerceEnterprise SoftwareMobile Payments
No H1B
Responsibilities
Architect privacy-compliant data flows from web/mobile to downstream systems (Segment, Braze, Acoustic, BigQuery, Snowflake, etc.)
Implement SDKs and APIs for event tracking, consent management, and user identity resolution within React Native apps and web environments
Design consent-aware data pipelines, ensuring compliance with GDPR, CCPA, and internal privacy policies while preserving marketing and analytics functionality
Collaborate with Marketing, Product, and Data Engineering teams to align on event taxonomy, user identity models, and data governance standards
Implement and maintain marketing pixels and conversion tracking (Meta Pixel, Google Ads tags, TikTok Pixel, LinkedIn Insight Tag, etc.) across web and mobile environments
Configure and troubleshoot advertising platform integrations including Facebook Conversions API (CAPI), Google Enhanced Conversions, and server-side event forwarding for improved attribution and iOS 14+ privacy compliance
Design and implement dynamic audience syncing to advertising platforms while maintaining user privacy and consent preferences
Develop and maintain documentation for tracking specifications, environment configurations, and data schema changes, including pixel firing logic and advertising event mappings
Audit and monitor data flows to ensure data integrity, minimize duplication, and maintain system performance
Advise on and integrate with CDPs and tag management platforms, including server-side tagging setups, with expertise in Google Tag Manager (web & server-side), and Segment
Prototype and deploy experiments (A/B tests, personalization, customer journeys) leveraging tools like Amplitude, Braze, or Google Optimize alternatives
Maintain messaging platform integrations, ensuring push notifications, in-app messages, emails, and other outbound communications are delivered and render correctly and are properly tracked
Qualification
Required
Deep technical knowledge of marketing technology (MarTech) stacks (Segment, Braze, Acoustic, GA4, etc.)
Hands-on experience implementing client-side and server-side tracking for React Native and web applications
Experience with marketing pixels, conversion tracking, and advertising integrations across major platforms (Meta, Google, TikTok, LinkedIn, etc.)
Architect privacy-compliant data flows from web/mobile to downstream systems (Segment, Braze, Acoustic, BigQuery, Snowflake, etc.)
Implement SDKs and APIs for event tracking, consent management, and user identity resolution within React Native apps and web environments
Design consent-aware data pipelines, ensuring compliance with GDPR, CCPA, and internal privacy policies while preserving marketing and analytics functionality
Collaborate with Marketing, Product, and Data Engineering teams to align on event taxonomy, user identity models, and data governance standards
Implement and maintain marketing pixels and conversion tracking (Meta Pixel, Google Ads tags, TikTok Pixel, LinkedIn Insight Tag, etc.) across web and mobile environments
Configure and troubleshoot advertising platform integrations including Facebook Conversions API (CAPI), Google Enhanced Conversions, and server-side event forwarding for improved attribution and iOS 14+ privacy compliance
Design and implement dynamic audience syncing to advertising platforms while maintaining user privacy and consent preferences
Develop and maintain documentation for tracking specifications, environment configurations, and data schema changes, including pixel firing logic and advertising event mappings
Audit and monitor data flows to ensure data integrity, minimize duplication, and maintain system performance
Advise on and integrate with CDPs and tag management platforms, including server-side tagging setups, with expertise in Google Tag Manager (web & server-side), and Segment
Prototype and deploy experiments (A/B tests, personalization, customer journeys) leveraging tools like Amplitude, Braze, or Google Optimize alternatives
Maintain messaging platform integrations, ensuring push notifications, in-app messages, emails, and other outbound communications are delivered and render correctly and are properly tracked
Languages & Frameworks: JavaScript / TypeScript, React & React Native, Node.js (for server-side integrations)
MarTech & Analytics Stack: Segment (Connections, Protocols, Privacy Tools), Google Tag Manager (Web + Server-Side), Google Analytics 4 / BigQuery integration, Customer Engagement Platforms (e.g., Braze, MoEngage, Acoustic), Consent Management Platforms (e.g., OneTrust, Sourcepoint, Ketch), Mobile attribution (e.g., AppsFlyer, Branch), Marketing Analytics tools (e.g., Amplitude, Mixpanel), Facebook Conversions API (CAPI) and Meta Business SDK, Third-party pixel implementation (TikTok, LinkedIn, Pinterest, Snapchat, Twitter/X), Experience with tag management best practices and debugging tools (GTM Preview, Meta Pixel Helper, Google Tag Assistant)
Data Infrastructure: REST & GraphQL APIs, Familiarity with Snowflake, BigQuery, or similar DWH
Privacy & Compliance: Working knowledge of GDPR, CCPA, and consent frameworks (TCF v2.0), Ability to anonymize or pseudonymize identifiers while maintaining data usability
Strong cross-functional communication between marketing, engineering, and compliance teams
Able to translate business tracking needs into technical implementations
Documentation-first mindset
Proactive problem solver with ownership of the full data lifecycle
Preferred
Implemented tracking or consent flows directly in React Native apps
Experience setting up event-driven architectures for marketing analytics
Knowledge of CI/CD, version control (Git), and infrastructure as code for deployment of server-side tag environments
Background collaborating with data privacy and legal teams
Understanding of iOS 14+ privacy changes (ATT framework, SKAdNetwork)
Experience with cookie consent management platforms (OneTrust, Cookiebot, etc.)
Knowledge of data layer implementation and event schemas
Familiarity with UTM parameters, attribution models, and multi-touch attribution
Experience with audience syncing and custom audience creation across ad platforms
Understanding of GDPR, CCPA compliance requirements for advertising pixels
Ability to implement and test server-side tracking for improved data accuracy and privacy
Experience troubleshooting discrepancies between platform analytics and advertising platform reporting
Benefits
Health Benefits: All full-time, regular employees and their dependents are eligible for medical, dental, vision and FSA benefits. Additional health benefits include Healthcare and Dependent Care reimbursement programs, Employee Assistance Program (“EAP”) and Optum Care 24-hour confidential medical counseling services.
Holidays: The company observes ten (10) paid holidays per calendar year.
Paid Time Off (PTO): Full-time, regular employees earn 15 days of PTO in the first 12-months of continuous service, and 22 days in subsequent years. Eligible part-time employees earn pro-rated PTO.
Retirement: Effective with your employment start date, you will be eligible to participate in the 401(k) Plan.
Education, Learning & Development: We offer college tuition and education assistance programs; Udemy Learning courses; and ongoing learning and development opportunities.
Company
Tillster
Global leader in digitally based customer engagement, loyalty & self-service ordering for QSR, fast casual & casual dining industries
Founded in 2002
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$33.71M2010-03-12Series Unknown· $14.46M
2006-11-09Series D
2004-09-07Series C· $12.5M
Leadership Team
Perscilla Faily
CEO
H
Hope Neiman
Chief Marketing Officer
Recent News
2024-10-24
Company data provided by crunchbase