Dippin' Dots, LLC · 1 week ago
Sr. Brand Manager
La Vergne, Tennessee, United States
Full-time
Onsite
Mid, Senior Level
7+ years expDippin' Dots, LLC is seeking a Senior Brand Manager who will serve as the strategic leader for assigned brands. This role involves developing marketing strategies, driving innovation, and collaborating with various stakeholders to enhance brand presence and profitability.
Consumer GoodsFood and BeverageFood ProcessingSnack Food
Responsibilities
Act as the primary expert and advocate for the brand, ensuring alignment with overall company goals and values
Develop and execute annual and multi-year strategic marketing plans
Identify and explore growth opportunities through market trends, customer insights, and competitive intelligence
Lead innovation initiatives, including the development and launch of new products and campaigns
Partner with Sales to develop customer-specific strategies and support key account engagements
Oversee the development and execution of year-round brand engagement strategies
Manage external agencies to deliver high-quality campaigns and creative assets
Monitor and analyze campaign performance, providing actionable recommendations
Present strategic recommendations and updates to executive leadership
Provide guidance and mentorship to team members
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field; MBA preferred
Minimum 7+ years of experience in brand management, with a proven track record of leading successful marketing initiatives
Experience in the food or CPG industry is a plus
Demonstrated experience managing budgets and external agencies
Must possess and maintain a valid Real-ID Driver's License at all times
Strong leadership and decision-making skills with a proven ability to influence cross-functional teams and stakeholders
Exceptional organizational and time management skills with the ability to juggle multiple priorities in a fast-paced environment
Creative and analytical mindset, capable of developing innovative solutions while interpreting data-driven insights
Strong communication and presentation skills, with experience engaging with executive teams and large audiences
High proficiency in PowerPoint design, ideation, and storytelling
Self-motivated and adaptable, with a results-oriented approach
Benefits
Medical, Dental, Vision Insurance
Employee Stock Purchase Program
Life Insurance
401 (k) Plan
Paid holidays, Sick time and Paid vacation
Birthday Holiday (Must be used within Employee Birthday Month)
Company
Dippin' Dots, LLC
Dippin' Dots Inc. is the original beaded ice cream.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-05-20Acquired
Leadership Team
Steve Rothenstein
Associate Vice President of Franchising
Recent News
2025-09-02
Company data provided by crunchbase