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Southeast Toyota Finance · 18 hours ago

Digital Experience Specialist

Miami-FTL Area

Full-time

Onsite

Entry, Mid Level

2+ years exp

Southeast Toyota Finance is seeking a Digital Experience Specialist to join their Digital Customer Experience team. This role involves optimizing Salesforce Marketing Cloud and collaborating on Email/SMS strategy to enhance customer engagement through data-driven insights.

FinanceFinancial ServicesLeasing

Comp. & Benefits

Responsibilities

Collaborate with cross-functional teams to translate business goals into email features and enhancements

Integrate Email/SMS campaigns with web engagement strategies and digital experience platforms

Build, deploy, and optimize Email/SMS campaigns using Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and Audience Builder

Lead journey development, testing, and deployment for email and SMS programs while coordinating UAT efforts and launch readiness

Create and maintain technical/blueprint documentation of processes and procedures

Manage subscriber data, segmentation, and personalization strategies to deliver targeted, relevant communications

Develop and maintain user journeys and process flows, dynamic content blocks, AMPscript, and automation workflows for scalable campaign execution

Monitor platform performance while troubleshooting and resolving technical or process issues as they arise

Serve as a liaison between business stakeholders, technology teams, and external partners

Communicate clearly and frequently with leadership, team members, vendors, and stakeholders to ensure that the product strategy is successfully executed and business objectives are met

Manage project timelines, deliverables, and backlog prioritization using Agile methodologies and tools such as Asana, JIRA, etc

Qualification

Salesforce Marketing CloudEmail/SMS campaignsMarketing automationAMPscriptSQL queriesAnalytical skillsProject managementInterpersonal skillsProblem-solving

Required

Bachelor's degree in Marketing, Business, or a technology-related field, or comparable work experience

At least 2+ years of experience planning, building, and analyzing marketing campaigns that leverage Salesforce Marketing Cloud [expertise in Email Studio, Journey Builder, Automation Studio, AMPscript, SQL queries]

Strong technical acumen and analytical skills with the ability to turn data insights into actionable recommendations for the business and management

Experience in marketing automation and digital personalization

Strong ability to work as a team member or independently with limited supervision, navigate ambiguity, and prioritize effectively while managing multiple assignments, deliverables, and responsibilities

Outstanding interpersonal skills and ability to develop relationships across diverse teams and levels throughout the organization

Excellent project management skills; organized, able to hold others accountable, prioritize effectively, and analyze data

Prior experience working in an Agile project management environment while managing sprints and day-to-day product deliverables

Proven problem-solving abilities, attention to detail, solid technical acuity, and aptitude

Ability and willingness to learn new technologies and platforms that will contribute to operational efficiency and digital optimization