Posh · 2 weeks ago
Director of Brand Marketing
NYC Metro Area
Full-time
Onsite
Director/Executive
8+ years expPosh is a company focused on rebuilding human connections through community-based events. They are seeking a seasoned marketing leader to develop and oversee a holistic brand marketing strategy, driving creative campaigns that maximize brand value and business impact as the company enters its next stage of hyper-growth.
Consumer SoftwareEvent ManagementTicketing
Responsibilities
Develop and oversee a holistic brand marketing strategy that includes both IRL and digital campaigns, maximizing consumer awareness of Posh as the first-ever social event discovery marketplace
Shape overarching campaign architecture and planning, leading concept development and multi-channel cohesion, leveraging consumer insights and market data to shape metric targets, strategy, and positioning
Collaborate with executive leadership to determine quarterly budgets and ROI targets, aligning on a strategy for when and why certain campaigns drive pure brand equity while others deliver clear business returns
Present marketing plans, forecasts, and post-campaign analyses to leadership and key stakeholders to ensure Brand campaigns contribute to cross-functional initiatives
Partner closely with Product, Sales, and Customer Success to align marketing with company strategy and growth goals
Establish clear KPIs and reporting practices to measure brand health and marketing performance
Act as a strategic advisor to cross-functional leadership on brand guidelines, market perception, and growth opportunities
Collaborate with Product to translate feature value and core user insights into emotionally resonant messaging across unique creative mediums
Develop a thesis and systems for recruiting, enabling, and activating creators and brand partnerships as decentralized growth channels
Manage and scale a highly creative team of marketing operators, establishing clear deadlines and operating cadences to effectively drive brand equity at an efficient pace
Qualification
Required
8+ years of brand marketing experience, mainly at consumer-facing brands with millions of customers
Deep fluency and strong philosophy on how to maximize brand equity from organic social, OOH, IRL activations, and other creative marketing channels
Experience partnering closely with Product and/or Data teams to drive feature adoption
Proven experience building and scaling brands, with clear ownership of projects that drove significant metric impact at high-growth or fast-scaling companies
Strong balance of strategic mindset and creative prowess, allowing you to effectively communicate with both consumers and internal stakeholders
Comfort operating in ambiguity and moving fast at Series B scale
Excellent storytelling, communication, and cross-functional collaboration skills
Preferred
Experience at a consumer social app and/or marketplace
Company
Posh
Create and discover events. Find your world.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$66.84MKey Investors
Goodwater CapitalPareto Holdings
2025-12-30Undisclosed· $35.81M
2024-07-23Series A· $22M
2023-12-12Undisclosed· $4M
Leadership Team
Eli Taylor-Lemire
Co-Founder / Chief Technology Officer
Varun Goel
Strategic Partner, Seed Investor
Recent News
alleywatch.com
2026-01-14
Business Insider
2025-10-15
Company data provided by crunchbase