GOLDLAW - Personal Injury Lawyers · 1 day ago
Social Media Marketing Specialist
West Palm Beach,FL,US
Full-time
Onsite
Entry, Mid Level
2+ years expGOLDLAW is a leading personal injury law firm that prioritizes the happiness and engagement of its employees. They are seeking a Social Media Marketing Specialist to develop and execute social media content aimed at increasing brand awareness, generating leads, and engaging audiences across various platforms.
B2CLegal
Responsibilities
Create, schedule, and publish engaging content ( text, images, videos, streams, etc)
Develop and implement social media strategies aligned with GOLDLAW-approved goals
Maintain and place daily postings across platforms such as (e.g., Instagram, Facebook, LinkedIn, TikTok, X, YouTube, etc.) and engage with followers and commenters on behalf of the firm and various organizations that collaborate with our firm online and influencers
Plan and maintain weekly editorial calendars for the firm’s postings.?
Track Trends, audience behavior, paid social media campaigns, and promotions
Create and maintain an editorial calendar for the firm’s postings for multiple brands and platforms
Create, schedule, and publish engaging content (text, image, and video)
Monitor competitor social media activities, news events that may affect our clients, social media platform developments, and social media receipts and expenses
Respond to comments, messages, and mentions to foster community engagement
Analyze performance metrics and prepare monthly reports with actionable insights
Collaborate with graphic designers, videographers, Community and event planners, CEO, COO, and /or Marketing Director for content execution
Stay up to date on social media trends, tools, and best practices
Provide paid social campaigns information to the firm’s leadership to support optimizing our ROI
Use social media and web analytics tools to track and report key performance metrics, offering insights and recommendations to improve engagement and results
Monitor and analyze engagement data, including likes, shares, comments, contest entries, traffic sources, click-through rates, and conversion rates
Assist in setting up and optimizing analytics tools to better understand audience behavior and content performance
Identify and track key performance indicators (KPIs) for all digital and social media campaigns
Conduct market and trend research to identify emerging topics, relevant hashtags, audience interests, and competitor activity across platforms
Qualification
Required
2+ years of experience managing social media accounts professionally
Proficiency with analytics tools (e.g., Hubspot, Canva, Asana, Social Pilot, Capcut, Mailchimp, Meta, Google Analytics)
Strong copywriting, content creation, and communication skills
Understanding of SEO and digital marketing fundamentals
Preferred
Bachelor's degree in Marketing, Communications, or related field
Benefits
Medical, Dental and Vision
Group Life Insurance and Accidental Death & Disability
Short -Term and Long-Term Disability
Employee Assistance Program (EAP)
401K with company matching.
3 weeks paid time off (PTO)
10 paid holidays
Company
GOLDLAW - Personal Injury Lawyers
We handle cases on behalf of injured clients in matters involving Motor Vehicle Accidents, Medical Malpractice, Nursing Home Neglect & Abuse, Wrongful Death, Dog Bites, Product Defects & Liability, Premises Liability & Falls, Boating Accidents, Heart Attacks in Public Places and other types of personal injury claims.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Johanna Calmes, MBA, PMP®, PHR®
Chief Operating Officer
Michelle Winfree
Chief People Officer
Company data provided by crunchbase