Vertex Pharmaceuticals · 6 days ago
NA Omnichannel Analytics, Director, Kidney
Boston, MA
Full-time
Hybrid
Director/Executive
$186K/yr - $279K/yr
10+ years expVertex Pharmaceuticals is a global biotechnology company that invests in scientific innovation. They are seeking a Director for NA Omnichannel Analytics in the Kidney business unit to develop and execute a comprehensive analytics strategy, lead insights and recommendations, and manage performance measurement across various digital and personal marketing channels.
BiotechnologyHealth CareMedicalPharmaceutical
Responsibilities
Develop and execute a comprehensive omnichannel analytics strategy aligned with the objectives of the business
Lead omnichannel insights, strategic recommendations and business communications to the business unit leadership team
Analyze customer behavior and engagement to identify and characterize key customer segments. Collaborate with sales and marketing teams to develop robust targeting strategies to deliver key messages tailored to each unique customer journey
Provide strategic leadership and guidance to media agency partners to shape and refine digital media strategy, ensuring campaigns are leveraging great analytics to deliver highly targeted, customer-focused messaging
Integrate and evolve Vertex-established key performance indicators (KPIs) to clearly and reliably measure the effectiveness of omnichannel performance
Collect business stakeholder analytics and dashboard requirements to ensure omnichannel reporting dashboards and KPIs align to the needs of the business
Develop and maintain comprehensive omnichannel performance dashboards in partnership with Vertex data, technology and engineering teams
Provide regular presentations with actionable recommendations to cross-functional and executive teams to optimize omnichannel campaign performance
Lead efforts to develop regular (1-2 per year) marketing mix analyses, partnering with advanced analytics team to develop models, while owning the process of communicating results into a clear story of impact, ROI and future-state channel investment recommendations
Establish quality standards for data collected internally and externally and ensure that those standards are continually being met in partnership with cross-functional teams
Manage operations related to tagging commercial digital assets, in line with compliance and business standards
Qualification
Required
Bachelor's degree
10+ years of qualified work experience, including 7+ years in digital marketing analytics and media strategy required
7+ years relevant experience in the US Pharmaceutical industry required
Proficient in digital media and customer analytics, including patient and HCP targeting strategies, measurement and refinements
Experience measuring, mining, and generating insights from digital customer engagement data within all digital channels, including website, paid media, social media, and email campaign data sets
Experience with approaches to testing platform effectiveness and media analytics/reporting
Excellent communication and presentation skills, particularly when delivering to senior leaders
Proven leadership and team management skills
Solid understanding of advanced statistical measurement and analytics techniques, including strong familiarity with data mining and exploratory analytics tools such as SQL, R or Python
Highly collaborative in both operational and strategic environments
Strong attention to detail with deep analytics experience
Benefits
Medical, dental and vision benefits
Generous paid time off (including a week-long company shutdown in the Summer and the Winter)
Educational assistance programs including student loan repayment
A generous commuting subsidy
Matching charitable donations
401(k)
Company
Vertex Pharmaceuticals
Vertex Pharmaceuticals is focused on the discovery and development of small molecule drugs for the treatment of serious diseases.
5001-10000 employees
H1B Sponsorship
Vertex Pharmaceuticals has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (188)
2024 (150)
2023 (111)
2022 (164)
2021 (112)
2020 (80)
Funding
Current Stage
Public CompanyTotal Funding
$657.31MKey Investors
Janssen Belgium
2024-07-10Post Ipo Secondary· $1.11M
2022-05-17Post Ipo Equity· $50M
2009-12-03Post Ipo Equity· $443M
Leadership Team
Reshma Kewalramani
CEO and President
Nina Devlin
Senior Vice President, Chief Communications Officer
Recent News
2026-01-13
2026-01-12
Company data provided by crunchbase