Enmarket Arena · 23 hours ago
Digital & Social Media Specialist | Full-Time | Rupp Arena
US-KY-Lexington
Full-time
Onsite
Entry, Mid Level
$50K/yr - $60K/yr
2+ years expOak View Group is the global leader in venue development and management for the live event industry. The Digital & Social Media Specialist will develop and manage social media and digital programs to support various venues and their marketing initiatives, ensuring effective engagement and content creation across platforms.
EventsMedia and EntertainmentMusic
Responsibilities
The digital/social media specialist will primarily manage the venue’s social media platforms and will also have the opportunity to work on marketing and digital initiatives
Responsible for the on-time rollout of all show announcements on IG, FB, and X as directed
Develop, own and manage the voice of all 4 venues across all digital platforms monitoring sites on an on-going, daily basis including engaging in real-time social media activities during event announcements and on sales, event days, etc
Implement and maintain a social media calendar/strategy
Develop relationships with local influencers and tastemakers
Ideate and create engaging, fresh, and interesting content to grow venue social footprint as well as utilizing social media to support and reach sales initiatives
Capture engaging, behind the scenes content day of event. Create recap summary and video to share with key stakeholders
Engaging in conversation across social channels with fans, players, artists, local media, etc. while building followers and engaging influencers; setting KPIs and benchmarks to measure performance of social media channels
Serve as the venue’s lead social media representative monitoring sites on an on-going, daily basis. Will also monitor and engage in real-time social media activities during events, producing content, and liaising with guest services lead to provide excellent customer service to patrons online
Serve as on-site marketing department representative for designated events - duties may include recording content, media escorting, sponsor and/or promotional partner implementation, media partner implementation, etc
Assist with the planning and execution of effective marketing and sales campaigns specific to various events to maximize attendance and revenue
Oversee the venue’s website and make basic edits and updates. Make sure all information is relevant and current, keeping with industry trends
Manage, create, and schedule digital signage at all 4 venues
Qualification
Required
Bachelor's degree in business administration, marketing or an equivalent combination of education and experience in the field
A minimum of 2-4 years of related work experience
Excellent copywriting skills
Experience with social media management software such as Sprinklr, Hootsuite, Sprout Social, or other well-known tools
Proficiency with Adobe Creative Suite and or Canva
Independent decision-making skills; ability and knowledge to apply judgment in resolving problems of moderate scope and complexity
Must be well-versed in all major platforms and stay current on emerging trends and updates
Keen knowledge of all Microsoft Office applications
Highly organized, resourceful, quick learner, and able to handle multiple projects simultaneously
Ability to work a flexible schedule, including evenings, weekends, and holidays
Ability to lift/push/pull, carry, or otherwise move up to 15 pounds
Must be adaptable with the ability to work under pressure to meet deadlines
Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts
Extremely organized and detail-oriented, resourceful, quick learner, and able to handle multiple tasks projects simultaneously
A high degree of personal integrity and consistently put the interests of the organization first
Basic photography and videography skills
Preferred
Prior Sports and Entertainment Industry experience preferred
Benefits
Health, Dental and Vision Insurance
401(k) Savings Plan
401(k) matching
Paid Time Off (vacation days, sick days, and 11 holidays)
Company
Enmarket Arena
Enmarket Arena is a media and entertainment company that offers tenants music, events, and sports services.
5001-10000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase