HIMSS · 1 day ago
Senior Director, Content, Engagement, & Reputation
United States
Full-time
Remote
Director/Executive
10+ years expHIMSS is a catalyst for change in the health and wellness ecosystem, aiming to reform the global health ecosystem through information and technology. The Senior Director, Global Content, Engagement, and Reputation is responsible for shaping HIMSS’s global brand narrative and overseeing communications to enhance audience engagement and strengthen the organization's reputation.
AssociationHealth CareNon Profit
Responsibilities
Lead the development of a unified content strategy that aligns to HIMSS’s mission, vision, strategic priorities, and growth areas
Oversee creation of high-impact content that spans thought leadership, digital channels, member engagement, global events, executive communications, and editorial platforms
Partner with Product (Analytics, Advisory, Professional Development, Content and Programming, Media, Membership), Sales, Government Relations, to ensure consistent value positioning and narrative alignment across the enterprise
Lead development of yearly marketing and communications plan in partnership with CMCO and Senior Director Audience and Channel Strategy, including development and ongoing updating and management of KPIs and marketing and communications calendar
Establish and enforce content governance standards, editorial calendars, and style guidelines
Develop and oversee internal communication strategies that build transparency, cohesion, and clarity across the enterprise—especially through periods of organizational transformation
Lead the design and delivery of messaging for CEO, COO, and executive leadership, in partnership with director of executive communications, including leading global town halls, staff updates, change-management communications, and cultural engagement
Oversee implementation of Microsoft Viva Engage employee engagement platform, including staff training
Oversee brand guidelines training for all team members
Strengthen employee understanding of HIMSS priorities, programs, and performance through clear and actionable communication channels
Oversee the development of chapter- and community-focused communications in alignment with HIMSS regional and global priorities
Serve as the strategic lead for public relations, reputation stewardship, and proactive global media relations in partnership with director of executive communications
Develop and execute strategies that elevate HIMSS’s visibility with policymakers, the health ecosystem, industry influencers, and global media
Lead reputation-building efforts around HIMSS’s thought leadership, analytics, advisory work, global conferences, maturity models, and public-policy positioning
Oversee response strategy for inquiries from press and external stakeholders; ensure consistent, accurate, mission-aligned communication
Oversee team responsible for development of strong relationships with global journalists, analysts, and strategic media partners
Partner with senior director of channel and audience strategy to oversee and develop strategies that increase multi-channel engagement across professional development, communities, media, membership, events, and digital platforms
Drive adoption of KPIs, real-time analytics dashboards, and audience-insight tools to optimize impact and performance
Integrate data into content and communications planning to strengthen reach, influence, and conversion
Lead and mentor a multidisciplinary global team across content, editorial, PR, media relations, and internal communications
Establish a culture of collaboration, creativity, and accountability aligned with HIMSS values: Curiosity, Belonging, Integrity, Simplicity, Tenacity
Partner with regional offices, chapters, and communities to ensure global relevance and local resonance
Qualification
Required
Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or related experience
10–15+ years of experience in communications, PR, enterprise content, or reputation management, with at least 5 years in a senior leadership role
Demonstrated success leading integrated global communications and content programs within mission-driven, matrixed, or transformation-focused organizations
Expertise in executive communications, media relations, crisis/reputation management, and enterprise storytelling
Proven ability to manage high-performing teams and collaborate across complex global environments
Exceptional writing, editing, and message-development skills—capable of producing CEO-level content
Strong analytical mindset with experience using engagement metrics and analytics to inform strategy
Preferred
Deep understanding of the digital health ecosystem, global health policy, and the technology/media landscape strongly preferred
Benefits
Comprehensive benefits package including medical, dental, and vision insurance, plus a 401(k) retirement plan with company match.
Flexible working arrangements and the opportunity to work fully remote or hybrid.
Generous paid time off, including time off to volunteer, and summer hours.
Employee wellness programs, including an annual reimbursement to support physical, mental, and overall personal wellness.
The opportunity to do meaningful work in a mission-driven organization.
A diverse, collaborative, and winning team environment where your contributions matter.
An emphasis on continuous learning and development including access to self-guided online courses through LinkedIn Learning.
Company
HIMSS
HIMSS is a healthcare advisory firm that offers health ecosystem through the information and technology.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2012-10-01Acquired
Leadership Team
M
Matthew Carollo
Senior Director, Sales Enablement
Recent News
2025-11-03
HealthCareIT News
2025-10-18
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