Wilson Sporting Goods Co. · 1 day ago
Paid Media Specialist – Baseball/Softball, Team Sports, and Golf Ecommerce
US-IL-Chicago
Full-time
Onsite
Entry Level
$60K/yr - $70K/yr
1+ years expWilson Sporting Goods Co. is the number one sports equipment brand in the world, and they are seeking a detail-oriented and performance-driven Paid Media Specialist to join their eCommerce and direct-to-consumer business. This role involves activating, managing, and optimizing paid social campaigns primarily on Meta, while also supporting paid search and affiliate channels.
ManufacturingProduct DesignSporting Goods
Responsibilities
Activate, manage, and optimize paid media campaigns across Meta (Facebook and Instagram) and other social channels as needed
Upload, QA, and traffic creative assets and ensure proper audience targeting and campaign setup
Monitor daily performance and pacing to ensure alignment with monthly and quarterly budgets
Provide regular performance updates, insights, and recommendations to internal stakeholders
Identify and share best practices, new ad formats, and platform updates to improve channel performance
Collaborate with creative and analytics teams to test and iterate on ad formats, messaging, and audiences
Maintain strong platform hygiene (naming conventions, tracking setup, reporting accuracy)
Provide ongoing reporting for paid search with recommended optimizations to improve KPIs
Collaborate with agency partners to provide guidance on day-to-day execution of paid search campaigns including keyword research, bid management, search query reports, data feed management, and troubleshooting
Partner with marketing teams to ensure up to date copy and assets based on current initiatives and key products
Provide ongoing reporting to key stakeholders complete with recommended actions to improve efficiency, traffic, and revenue growth
Collaborate with agency and internal stakeholders to ensure accurate data is provided around key promotional periods and that they are included in partner coverage
Other duties as assigned
Qualification
Required
Bachelor's degree in marketing, communications, or a related field
Minimum of 1 year of experience managing paid media campaigns across digital platforms
Proficiency with Google Ads and Meta Business Manager
Proven success with launching campaigns on time, delivering on budget and driving measurable results
Highly analytical with experience reporting and data analysis
Proven ability to work under pressure, prioritize and meet multiple deadlines
Able to independently identify gaps and opportunities; works to prioritize with little supervision
Solid attention to detail with strong organization and ability to manage multiple projects simultaneously
Excellent verbal and written communications skills
Proficiency in Microsoft Office
Preferred
Agency experience
Baseline knowledge and interest across baseball, football, basketball, volleyball, and golf
Benefits
Medical, dental and vision
Pre-tax transit discounts
401(k) with company match
Life insurance
Paid maternity/paternity leave
Professional development opportunities
Volunteering programs
Team building outings
Discounts on Wilson and Amer Sports products
On-site health club
Summer hours
Company-sponsored sports leagues/teams
Fun, active company outings around major sports events
Company
Wilson Sporting Goods Co.
The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Emily Vargas
Global Manager, Digital Asset Management
Recent News
Sports Business Journal
2025-12-24
Mexico Business
2025-11-03
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