Think Academy U.S · 1 day ago
Digital Advertising Specialist (Google & Meta Ads)
San Jose, CA
Full-time
Onsite
Mid Level
$75K/yr - $100K/yr
3+ years expThink Academy U.S is seeking an experienced Google and Meta Ads Specialist to lead and optimize their digital advertising strategy across search and social platforms. The role focuses on driving user acquisition, conversions, and brand awareness in the K–12 education sector through strategic campaign management and performance analysis.
Education Management
Responsibilities
Campaign Strategy & Structure
Design, launch, and scale paid campaigns on Google Ads and Meta Ads to drive qualified leads for Think Academy’s trial and long-term math programs
Build a performance framework focused on measurable outcomes — weekly lead volume, lead quality (trial conversion rate), and cost per qualified lead (CPQL)
Landing Page & Creative Optimization
Collaborate with the content, SEO, and design teams to improve landing page conversion rates (CVR)
Conduct A/B testing on ad creatives, headlines, and formats to identify high-performing assets
Analyze performance across audiences and platforms to continuously improve engagement and ROI
Performance Monitoring & Cost Adjustment
Evaluate which ad types and objectives (e.g., Search, Performance Max, Lead, Traffic, Engagement) best serve Think Academy’s business goals
Continuously monitor CPC, CPA, CTR, and ROAS, dynamically adjusting bids and budgets to maximize efficiency
Generate performance reports with actionable insights and data-driven recommendations
Meta Ads Execution & Trend Integration
Identify trending topics, seasonal demand, and parent-driven interests to produce high-impact Meta campaigns
Work with the creative team to deliver timely, trend-aligned ad content (video, carousel, static)
Qualification
Required
3+ years of hands-on experience managing Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook/Instagram)
Proven track record of improving conversion rates and lowering acquisition costs through structured testing and optimization
Deep understanding of landing page dynamics, conversion tracking, and audience segmentation
Strong analytical skills and proficiency with GA4, Google Tag Manager, and Meta Business Suite
Excellent written and verbal communication skills in English
Preferred
Experience in education, e-learning, or family-oriented industries preferred
Benefits
PTO
Health
Vision
Dental Insurance
401(k)
Company
Think Academy U.S
Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology.
51-200 employees
H1B Sponsorship
Think Academy U.S has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (9)
2023 (17)
2022 (6)
2021 (14)
2020 (7)
Funding
Current Stage
Growth StageCompany data provided by crunchbase