Ackley Hartnett · 6 days ago
Marketing Coordinator
Honey Brook, Honey Brook, PA, US
Full-time
Onsite
Mid Level
3+ years expAckley Hartnett is a company focused on strategic growth efforts, and they are seeking a Marketing Coordinator to assist in developing and executing corporate business plans. The role involves managing various marketing projects, collaborating with multiple teams, and adapting to new marketing techniques and technologies.
Machinery
Responsibilities
Develop, organize, and produce photography and videography to support the visual needs of all facets of marketing
Assist with the writing, delivery, and tracking of content marketing pieces and press releases
Work with R-V personnel and customers to develop case studies, testimonials, and references
Manage electronic and printed sales literature for distribution through the website, email, and physical distribution
Creative writing, and content development
Ability to travel, domestically and internationally, at least 25% or as required
Trade show coordination, in-person booth setup and dismantle
Assist in maintaining the trade show calendar for all R-V brands
Gradually learn the WordPress Content Management System (CMS) to assist in website updates
Manage electronic and printed sales literature for distribution through the website, email, and physical distribution
Assist with the development of landing pages for specific marketing campaigns
Develop and grow relationships through trade shows and digital interactions with key customers, co-suppliers and OEM’s; analyze customers and industry leaders
Tight interaction with sales, customer service, and product development to discover and understand customer problems
Develop a basic understanding of Microsoft Power BI analytics dashboards and assist as needed
Assist sales in developing client specific proposals and presentations
Analyze ROI by capturing marketing campaign performance metrics
Monitor online trends for potential marketing strategies
Assist with content creation, monitoring, and interactions on social media channels of R-V brands including LinkedIn, Facebook, and Instagram
Analyze ROI by capturing marketing campaign performance metrics
Develop, distribute, and report on email marketing campaigns
Support for contact management (mailing lists, data integrity, etc.)
Develop, collect and report on intercompany surveys as required in collaboration with Human Resources and Shop Leadership teams
Maintain inventory of promotional materials and company apparel
Assist with execution of highly targeted paid social campaigns
Assist with retargeting campaigns using AdRoll, Google, or similar systems
Assist with the management and development of Google Pay-Per-Click (PPC) campaigns
Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator, Rush)
Microsoft Office (Word, Excel, Power Point, Teams Environment)
Assist Corporate Marketing Director with annual budgeting as required
Qualification
Required
Bachelor's degree in Marketing, Graphic Design, or related field
3-5 years of marketing experience, preferably in B2B or manufacturing industries
Company
Ackley Hartnett
Joining Forces. Raising Standards. R.W.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase